Zoey
Pixafy, an ecommerce platform for online shops, approached River + Wolf in search of a powerful, premium sounding name. We also suggested that, given their largely female market, they also think in terms of warm and welcoming tonality, perhaps even a proper name. After exploring human names, A to Z, we mutually landed on Zoey, a female name that means “life” in Greek. This complemented their core mission of giving life to online stores.
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