Pixafy, an ecommerce platform for online shops, approached River + Wolf in search of a powerful, premium sounding name. We also suggested that, given their largely female market, they also think in terms of warm and welcoming tonality, perhaps even a proper name. After exploring human names, A to Z, we mutually landed on Zoey, a female name that means “life” in Greek. This complemented their core mission of giving life to online stores.
Using a personal name has gained interest in the naming community in the last few years. And while it must be used with discretion, this platform with its powerful B2B functionality and modern B2C capabilities was ripe for such an approach.