Arro
TAXI
APP
Arro
TAXI
APP
Arro

Creative Mobile Technologies had developed an app that connected people directly to NYC yellow taxis. After experimenting with multiple naming tonalities, from the playful–Jalopy, Buggy, and PonyX—to more traffic or auto-themed names like Greenlight and Wheels, we landed on Arrow, a moniker that instantly conveyed speed and efficiency. Once we lopped off the final consonant, it reached its destination.

Agency Partner: Namebase

Like most New Yorkers, we are not overly fond of the subway. So alternative ways to get about the city are always intriguing. Not surprisingly, the ride-hailing app Arro, with its quick pickups and no-surge pricing has become a success in New York City and beyond.

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