Theresa Harrison of TAH Services needed a name for her new line of adaptive clothing for boys: stylish, sensory-friendly apparel that kids with special needs can put on themselves, with magnets and hook-and-loop closures standing in for buttons and zippers. The brief called for a friendly, lively, universal tone rather than anything overly childlike. After an exploration ranging from the evocative (Dreamyard) to the idiomatic (Different Strokes) and the phrasal (Best of Both), Theresa chose Spark & Spunk. The alliterative pairing radiates boldness, confidence, and energy, expressing the brand’s position of can-do kids and easy, stylish dressing that starts the day right.

Design Partner: Irasema Design Studio