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ATTA
MOBILE ID
APP NAME
ATTA
Mobile ID
App Name
ATTA
The Swedish branding firm, Lynxeye, tapped River + Wolf to develop a name for a new initiative for Bangkok Bank. And while that name has yet to launch, we were pleased to see one of our name offerings re-purposed for the bank's new Mobile ID, a digital identity authentication service for making financial transactions. The name, derived from the Thai personal name Wattana (development) plus the English word attain, proved the perfect fit.
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It was a pleasure working in London with the Lynxeye and Bangkok Bank team on this project. As occasionally happens in naming, names meant for one entity end up being re-directed to another. This isn't always possible as products or companies generally need precisely targeted communications, character, and construction for successful naming. But when it does work, it is a great time and cost-saving measure.