Mobile ID
App Name
The Swedish branding firm, Lynxeye, tapped River + Wolf to develop a name for a new initiative for Bangkok Bank. And while that name has yet to launch, we were pleased to see one of our name offerings re-purposed for the bank's new Mobile ID, a digital identity authentication service for making financial transactions. The name, derived from the Thai personal name Wattana (development) plus the English word attain, proved the perfect fit.
Other Projects

It was a pleasure working in London with the Lynxeye and Bangkok Bank team on this project. As occasionally happens in naming, names meant for one entity end up being re-directed to another. This isn't always possible as products or companies generally need precisely targeted communications, character, and construction for successful naming. But when it does work, it is a great time and cost-saving measure.