Joyst
EDITORIAL
PLATFORM
Joyst
EDITORIAL
PLATFORM
Joyst
After building businesses at CNET, Yahoo!, and Time, Inc. Bettina Cisneros needed a name for her own enterprise—a platform that provides tips and reviews along with pre-vetted products, services, and resources to shore up the lives of professional women. As a play on the word “joist”, a support beam, the name implied the platform’s function along with the product’s benefit—the happy feeling that comes when things get done and done right.

As one who has had a long career as a high-powered executive at multiple companies, Bettina Cisnero, the founder of Joyst, knows the problems of working moms inside out. While still in the beta stage, her supportive platform is something the busy women at River + Wolf are closely watching.

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