Women’s Marketing, a top marketing firm with a focus on women’s brands, needed a name that better reflected their work—that of helping indie brands become established stars. The name needed to be friendly yet sophisticated and, while nodding to women, not overtly gender-centric. After developing hundreds of names, among them Noonday Sun, Bed of Roses, No Shy Violet, and Wildest Dreams, Stella Rising, with its constellation of positive associations and sophisticated tonality, rose to the top. It also melded nicely with the company’s Glimmer Notes, a proprietary community of over 20,000 grassroots influencers who share opinions and thoughts.
As River + Wolf is female founded company, we were especially happy to land the contract for the rebrand of Women’s Marketing agency, a top independent media, marketing service, and business consulting firm for rising star brands.