PurColor
ELECTRONIC
INGREDIENT
PurColor
ELECTRONIC
INGREDIENT
Pur Color

Traditionally television display colors feature adjustment points of red, green, and blue. Samsung believed viewers deserved a more colourful experience. To attain this, they designed a technology for 4K UHD televisions that added magenta, cyan, and yellow to the standard primary hues. This resulted in colors better matched to nature’s shades. Naming ideas ran the spectrum, from the cool to the classical, but in the end, PurColor prevailed.

Agency Partner: Namebase

One of the delights of naming is discovering new things. From the Samsung team, we learned that most televisions focus on the adjustment points of the primary colors red, green and blue. PurColor focuses on secondary colors as well, leading to dazzling results.

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