Boston Beer Company dominates the hard tea market with Twisted Tea, a 20-year-old flavored malt beverage brand presently experiencing explosive growth. Not willing to rest on their laurels (or tea leaves), this inventive company developed a new innovation: vodka with iced tea. Working alongside Boston Beer's top notch marketing team, River + Wolf developed a vast number of names matching the team's favorite theme: relaxing on a sun-kissed day. The presentation included names such as Coast Light, Coast Along, Chiller Instinct, Sunset Sail, Cruising, and Dune Rider. After some mixing and matching of everyone's favorites, the team landed on Sun Cruiser, a name that well reflected the theme.