Radiant 360
PORTABLE
SPEAKER
Radiant 360
PORTABLE
SPEAKER
Radiant 360

After developing a whole raft of names getting at the concept of all around sound, among them Encompass, Everywhere, Wrap, and SoundAround, the Samsung group chose Radiant360 for their newly developed omni-directional wireless speaker. In addition to conveying multi-directional sound, the name needed to suggest a clear, pure, and brilliant tone.

Agency partner: Namebase

Conventional speakers transmit sound from only one side of the device and need to be arranged for optimal sound projection. But Samsung’s new sound ensures that anywhere in the room is ideal for listening to your favourite playlist. During name development we had the pleasure of surrounding ourselves with beautiful music streaming from these new speakers.

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