VERSCALE
HFT
Company Naming
Verscale
HFT
Company Naming
Verscale
High-frequency trading uses powerful computer programs that are able to transacts trades in fractions of a second. Using complex algorithms to analyze vast amounts of information, high frequency traders (HFT) execute orders based on the market conditions of the moment. The founders of this firm were open to a range of naming tonalities, from the whimsical names like (Big Number) to the mathematically inspired (Boolean). In the end, they chose the VerScale, an elegant name with roots in Latin. The team responded favorably as it conveyed the concept of truth in the moment and alluded to “economies of scale”—the cost advantages that enterprises obtain due to their scale of operation.

It is a pleasure working with clients like Gencer, Osman, and Ali who are open to a range of name personalities. Not only does this help keep the naming field open, but it helps clarify and sharpen the overall character of an emerging brand.

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