Purina Beyond needed a name for their dog food using 9 pure ingredients. The name needed to have an upscale and authentic tone. As sometimes happens during a naming project, individual parts of multiple names, lead to the final candidate. This was the case with Purina. Of the many names River + Wolf developed, they chose to mix and match, combining elements of four of our name submissions—Simply Sourced, Simply Made, 9 Ingredients, and Just 9—into one. The result? Simply 9.Agency partner: cba
The River + Wolf naming team includes a good number of animal lovers so naming a quality pet food like Simply 9—with its recipe of nine natural, recognizable ingredients and no additives—was a dream assignment.