Encorus
ENGINEERING
FIRM
Encorus
ENGINEERING
FIRM
Encorus
JR Engineering, a service-disabled veteran-owned small business that provides testing, environmental, and inspection services for construction projects, hired us to re-name their company. During multiple in-depth conversations with Kevin Opp, the company’s Director of Marketing, it became clear that the the name needed to convey the idea of teams working in collaboration to solve tough structural challenges. Encorus worked on many levels as it implied engineers (en), chorus (corus), and heart (coeur).

Kevin Opps, the company’s Marketing Director, is also a graphic designer, so he understood right from the start that the look of a name can contribute to its success as much as its sound and sense.

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