BrightSphere
The financial giant OM Asset Management (also known by its acronym OMAM) needed to rebrand as OMAM was little understood and frequently confused with the country Oman. Above all, the stakeholders of this global, diversified, multi-boutique asset management company wanted a name that conveyed the concept of smart affiliates coming together to create a richer whole. Because of its international market, the name needed to convey global scope. BrightSphere captured all of these interests, with the added bonus of being easy to say and spell for international audience.
Partner: Rooster Punk
Other Projects
Consumer Packaged Goods
E-Commerce/B2B
Education
Electronics/Communications
Fashion/Beauty
Financial/Real Estate
Food/Beverage
Healthcare/Medical/Pharma
Lifestyle/Media
Non-Profits
Technology/Software
Wine/Spirits