The financial giant OM Asset Management (also known by its acronym OMAM) need to rebrand as OMAM was little understood and frequently confused with the country Oman. Above all, the stakeholders of this global, diversified, multi-boutique asset management company wanted a name that conveyed the concept of smart affiliates coming together to create a richer whole. Because of its international market, the name needed to convey global scope. BrightSphere captured all of these interests, with the added bonus of being easy to say and spell for international audience.Design partner: Rooster Punk
Re-brands, especially for global companies are always challenging. In fact, prior to coming to River + Wolf, the OMAM team had gone through an exhaustive naming process. We were very happy when BrightSphere found favour with both the US and Chinese team.