At River + Wolf, we love great brand names—not only our own, but also those created by marketing execs, company founders, and agency colleagues. To celebrate these magnificent monikers and, more broadly, the art of brand naming, we have created Names of Distinction (NOD), a monthly gallery that features the names of emerging and established products and companies that have launched in the last ten years or so.
To brighten the dreariness of January (at least in some parts of the world), our gallery is featuring an elegant and edgy, poetic and playful collection of striking cosmetic shade names plus a few names of companies in the business of making these colorful products. And for a little insight into what makes them so great, have a look at the accompanying blog.
In honor of New York Fashion Week (NYFW), September’s NOD gallery features a collection of poetic and playful, edgy and elegant apparel and fashion service names. For a little insight into why we think these names deserve a place on the naming runway, have a look at NOD’s September blog.
As August is a month when people are on the move, consuming content on multiple devices, this month’s gallery features a collection of poetic and playful, edgy and elegant ad tech names that deliver targeted content to customers wherever they are. For a little insight into what makes these start-up ad tech names stand out from the pack, have a look at NOD’s August blog.
As July is a month associated with relaxation, this month's gallery features a collection of poetic and playful, edgy and elegant wine and vinery names, for what is more restful than sipping a glass of wine beneath a beach umbrella or summer moon? For a little insight into why we think these names sparkle, take a look at NOD’s July blog.
As June is the first month of summer—a season traditionally associated with travel and leisure (even if imagined a little differently in 2020) — this month's gallery features a collection of poetic and playful, edgy and elegant travel and leisure names, from hotels and resorts to booking platforms and retreats. For a little insight into what we think makes these names take off, have a look at NOD’s June blog.
As May’s flowers are covering the landscape, Artificial Intelligence companies are spreading like super blooms across the terrain of technology. In honor of this wild growth, this month's gallery features a collection of poetic and playful, edgy and elegant Artificial Intelligence company and product names. For a little insight into what makes these names so cool have a look at NOD’s May blog.
In honor of April showers, this month's gallery features a collection of playful and poetic, edgy and elegant personal care company and product names. For a little insight into what makes these names so refreshing, have a look at NOD’s April blog.
In honor of International Women’s Month, this month's gallery is featuring an elegant and edgy, poetic and playful collection of women's co-working spaces. For a little insight into what makes these name shine, have a look at NOD’s March blog.
In tribute to Valentine's Day, this month's gallery is featuring an elegant and edgy, poetic and playful collection of women's, men's, and unisex niche fragrance names. For a little insight into what makes them so sensational, have a look at NOD's February blog.
