River + Wolf is a top rated brand naming and writing agency that believes branding begins with words. Whether you need a product name, company name, service name, brand story, or other marketing message, our brand naming and writing specialists get the job done—on time, on brief, and on budget.
Though our roots are in New York City, our clients—both Fortune 500s and startups—come from around the world. And unlike some naming firms, we have deep expertise in all industries, including food and beverage, technology, healthcare, electronics, finance, and consumer packaged goods, to mention a few.
But whatever your industry or size, our goal is always the same: to provide you with impactful company and product names, along with brand stories and messages that inform, inspire, and activate. For a better understanding of how great names are developed, download our naming guide.
Our brand naming specialists create original, legally defensible, and easy to say and spell names for businesses, products, and services. Whether you need a name for an artificial intelligence platform or lipstick shade, a financial firm or line of fitness wear, a new city district or medical robot, nothing is beyond our creative reach.
As a leader in brand naming, the media frequently search out River + Wolf to weigh in on or write about a topics relevant to brand naming, from naming a business to mistakes to avoid when naming an app. For other helpful articles on brand naming and writing, have a look at our blog.
Thank you for your passion and amazing skills. The process was absolutely fabulous. You went above and beyond and all of us at Unilever appreciate it. Feel free to use me as reference for future clients. I would be honored.
Gail B. Tifford, VP Media and Digital Engagement, Unilever North America
Thank you for helping us achieve some great names that will drive the overall success of our color cosmetic line. It’s been a pleasure working with you!
William Melendez, Associate Marketing Manager, Burt’s Bees
Thanks for all the great names and for such a clear and well-defined process. I will definitely keep River + Wolf in mind for future naming projects!
Bryce Goodwin, Director of Innovation, Belvedere Vodka
Margaret is wonderfully creative, using the deep insights, knowledge and inspiration of a long and entrepreneurial career in the arts to deliver compelling branding solutions.
Lohren Green, Head of Brand and Market Insights at Dolby Laboratories, San Francisco, CA
Margaret [Wolfson, Chief Creative at River + Wolf] was all around a pleasure to work with. She is a true wordsmith and a genius at her profession. She did an amazing deep dive and came up with excellent company name options that my partner and I both loved.
Matt Maroone, Co-Founder, Silver Mirror
River + Wolf’s Margaret Wolfson intuitively understood the message I was trying to convey. Her suggestions were so creative and fresh, and yet so true to my brand's character and story. And her commitment to my business was absolutely stalwart. I feel completely confident saying: River & Wolf is the best of the best.
Elizabeth Lane, Founder, Quarterlane Books
There are very few sure things in life. River + Wolf is one of them. They bring calm, order, and laser-like focus to the complicated process of branding. This results in unparalleled excellence, delivered on time and on budget.
Steven Cayre, Principal, BlueFinch Investments
Margaret is a wonderfully creative wordsmith, editor and naming expert. She adds value and insight into every project and consistently over-delivers. She has an easy, collaborative approach to her work that makes her a joy to work with.
Elainne Roberton, Director of Client Services, CB'a BrandEngine
The team at River + Wolf don’t just deliver—they exceed all expectations. They are unbelievably creative, enjoyable to work with, and thoroughly professional. We cannot recommend them highly enough.
Abe Tatar, Director, The Hysek Group, New York, NY
Through the use of masterful language and crystal-clear strategic thinking, River + Wolf helped us better organize and more clearly articulate the brand, mission, and vision of our PARTNERS® program. We could not have been happier with the results.
Yolande N. Spears, Vice-President, Education and Community Affairs, The Bushnell Center for the Performing Arts
All the names were such high-quality it was difficult to just pick one. We’ve only been using the new name for about three months, but there’s already a noticeable difference in how people perceive us.
Joseph Bramante, TriArc Properties
River + Wolf developed an amazing presentation of widely varying names. The name we ended up selecting is a perfect fit with our interest in buying and selling quality homes, and the all-important concept of location.They exceeded expectations in both project management and creative development.
Troy Palmquist, Founder, The Address
River + Wolf’s responsiveness was phenomenal, and I liked that the company principal was involved at all touch points. They were completely attentiveness to our specific goals. They did everything they promised and more.
Kevin Opps, Director of Marketing and Business Development, Encorus Group