We
welcome

clients big
& small.
River + Work
works with clients
of all size, from
solopreneurs
and mid-size
to Fortune 500s
and beyond.

I really enjoyed working with Margaret and her team. Margaret was very thorough, thoughtful, and she put a comprehensively creative touch on their process. River + Wolf’s name ideas dominated the top-20 list that was later generated by focus groups and consumer research. River + Wolf was easy to reach, thoughtful, and very helpful.

Ashley Davidson, Senior Marketing Manager, Big Fish Games

River + Wolf are great listeners and delivered a name that meets all requirements. Their responsiveness and flawless project management contributed to the positive experience. The internal team and the leadership are very impressed with the results.

Lydia Brantingham Payne, Marketing Communications Manager, PlasticsOne

The project started slowly for us because we were going in different directions, but Margaret Wolfson is phenomenal and made it a really smooth, effortless process. The professionalism, psychological viewpoints, and knowledge of the business made River + Wolf an excellent partner for us.

Maria Roberti, Marketing Director, Ringmaster Technologies

I trusted River + Wolf to deliver perfectly. And they did. We’ve gotten a lot of praise from colleagues for the logo and brand name. River + Wolf was helpful throughout the entire process, which was very detailed. In addition to the naming suggestions, they were able to offer ways for us to develop our overall branding.

Linda Yin, Marketing Director, Foxx Development, Inc.

We are fully satisfied with the name, and we are excited for our company to launch. We believe the name is creative and different without being too elusive. River + Wolf was efficient, creative, dedicated, and thoughtful. The moniker is representative of company goals and stands decidedly apart from others in the industry.

Joie Jager Hyman, Co-Founder, Hugo

River + Wolf made a tremendous effort to ensure they met expectations and developed not only a fitting new name, but also rationale behind the name for effortless messaging. They go above and beyond to make sure they conform to our expectations. They worked so hard--even over the holidays--to ensure they found the perfect name for our company.

Marlea Clark, EVP, Marketing and Insights at Women’s Marketing Inc.

Internal and external feedback to the name has been overwhelmingly positive. Expertise, creativity, and responsiveness are hallmarks of River + Wolf’s work. Too, they very supportive. Margaret has been a real champion for my company. Compared to River + Wolf, the communication I had with other agencies felt really impersonal.

Michel DuPres, CEO, Tandem Goods

Margaret is a wonderfully creative wordsmith, editor and naming expert. She adds value and insight into every project and consistently over-delivers. She has an easy, collaborative approach to her work that makes her a joy to work with.

Elainne Roberton, Director of Client Services, CB'a BrandEngine

There are very few sure things in life. River + Wolf is one of them. They bring calm, order, and laser-like focus to the complicated process of branding. This results in unparalleled excellence, delivered on time and on budget.

Steven Cayre, Principal, BlueFinch Investments

The team at River + Wolf don’t just deliver—they exceed all expectations. They are unbelievably creative, enjoyable to work with, and thoroughly professional. We cannot recommend them highly enough.

Abe Tatar, Director, The Hysek Group, New York, NY

Through the use of masterful language and crystal-clear strategic thinking, River + Wolf helped us better organize and more clearly articulate the brand, mission, and vision of our PARTNERS® program. We could not have been happier with the results.

Yolande N. Spears, Vice-President, Education and Community Affairs, The Bushnell Center for the Performing Arts

All the names were such high-quality it was difficult to just pick one. We’ve only been using the new name for about three months, but there’s already a noticeable difference in how people perceive us.

Joseph Bramante, TriArc Properties

River + Wolf developed an amazing presentation of widely varying names. The name we ended up selecting is a perfect fit with our interest in buying and selling quality homes, and the all-important concept of location.They exceeded expectations in both project management and creative development.

Troy Palmquist, Founder, The Address

River + Wolf’s responsiveness was phenomenal, and I liked that the company principal was involved at all touch points. They were completely attentiveness to our specific goals. They did everything they promised and more.

Kevin Opps, Director of Marketing and Business Development, Encorus Group

River + Wolf is phenomenal. I've dealt with many vendors, and Margaret and her team are so pleasant to work with and so quick to respond, even on the weekends. Since we’re an international, multi-national company their flexibility was key. It was a great process for us. In fact, we were so happy that we used them for two company naming projects. 75 of our top distributors loved the name as well.

Jimmy Ezzell, Managing Partner, Wonder 7 Global

Thank you for your passion and amazing skills. The process was absolutely fabulous. You went above and beyond and all of us at Unilever appreciate it. Feel free to use me as reference for future clients. I would be honored.

Gail B. Tifford, VP Media and Digital Engagement, Unilever North America

Thank you for helping us achieve some great names that will drive the overall success of our color cosmetic line. It’s been a pleasure working with you!

William Melendez, Associate Marketing Manager, Burt’s Bees

Thanks for all the great names and for such a clear and well-defined process. I will definitely keep River + Wolf in mind for future naming projects!

Bryce Goodwin, Director of Innovation, Belvedere Vodka

Margaret is wonderfully creative, using the deep insights, knowledge and inspiration of a long and entrepreneurial career in the arts to deliver compelling branding solutions.

Lohren Green, Head of Brand and Market Insights at Dolby Laboratories, San Francisco, CA

Margaret [Wolfson, Chief Creative at River + Wolf] was all around a pleasure to work with. She is a true wordsmith and a genius at her profession. She did an amazing deep dive and came up with excellent company name options that my partner and I both loved.

Matt Maroone, Co-Founder, Silver Mirror

River + Wolf’s Margaret Wolfson intuitively understood the message I was trying to convey. Her suggestions were so creative and fresh, and yet so true to my brand's character and story. And her commitment to my business was absolutely stalwart. I feel completely confident saying: River & Wolf is the best of the best.

Elizabeth Lane, Founder, Quarterlane Books

Brand Names for All

River + Wolf is based in New York City, but we work with clients throughout the world. We’ve created company, product, and service names for clients in the United States, Dubai, China, India, Europe, Japan, Korea, Taiwan, Mexico, Argentina, Kuwait, New Zealand, and Canada.

But wherever you are, and whether you are an emerging or established company, we can develop a name for you that captures the uniqueness of your brand. River + Wolf also collaborates with top marketing, media, and design agencies throughout the world.

In Good Company

In addition to collaborating with global giants like Yum China, Unilever, and Burt’s Bees, we work with startups, mid-sized companies, and non-profits. We also partner with design, advertising, branding, and at times, even other naming agencies. Our naming experts are comfortable in all industries too, from technology, hospitality, finance, insurance, and healthcare to arts and culture, food and beverage, consumer packaged goods, electronics, and more. Whatever your industry, we can create a name for you that is on brief, on message, and on budget.

The Address named by River and Wolf

Finance
Real Estate Naming

Arro named by River and Wolf

Automotive
Taxi App

Allsteel naming client

Consumer Product
Office Furniture Naming

Agro Santa Fe naming client

Food/Beverage
Chip Naming

Big Fish naming client

Entertainment
Game Naming

Belvedere Vodka naming client

Wine/Spirits
Vodka Naming

Burt's bees naming client

Packaged Goods
Cosmetic Naming

Bayer naming client

Healthcare
Pet Microchip Naming

Bone Hook named by River and Wolf

Wine/Spirits
Company Naming

BlueFinch named by River and Wolf

Finance
Real Estate Naming

Bushnell naming client

Non Profit
Messaging

BlackPlum named by River and Wolf

Finance
Company Naming

CMT naming client

Automotive
Taxi App Naming

Craftsman naming client

Consumer Product
Power Tool Naming

Can Do Canines named by River and Wolf

Non Profit
Company Naming

Demira Gate named by River and Wolf

Finance
Company Naming

Discover More named by River and Wolf

Finance
Credit Card Naming

Dove naming client

Packaged Goods
Skin Care Naming

Dole naming client

Food/Beverage
Condiment Naming

Dremel naming client

Consumer Product
Power Tool Naming

Encorus clents named by River and Wolf

Service
Company Naming

Eat Like A Woman naming client

Food/Beverage
Company Naming

Telecommunications
Mobile Phone

Hasbro naming client

Consumer Products
Naming Workshop

Hanes naming client

Apparel
Ingredient Naming

Hershey naming client

Food/Beverage
Chocolate Naming

HunterDouglas naming client

Consumer Products
Motorized Blind Naming

The Home Depot naming client

Consumer Product
Grill Naming

Ikaati named by River and Wolf

Food/Beverage
Company Naming

Janssen naming client

Healthcare
Initiative Naming

Joyst named by River and Wolf

Lifestyle
Company Naming

Journeywise named by River and Wolf

Education
Company Naming

John Frieda naming client

Packaged Goods
Hair Product Naming

Johnson & Johnson naming client

Packaged Goods
Baby Wash Naming

Kraft Foods naming client

Food/Beverage
Meat Seasoning Naming

Keypoint Intelligence named by River and Wolf

Software
Company Naming

Kabuni named by River and Wolf

Manufacturing
Company Naming

Midori and Friends naming client

Non Profit
Messaging

Morgan Lewis naming client

BUSINESS
Law Firm

Mastercard naming client

Finance
Credit Card Naming

Motorola naming client

Electronics
Fitness Tracker Name

NEC naming client

Telecom
Outdoor Phone Naming

Omam naming client

Finance
Company Naming

Purina naming client

Consumer Product
Pet Food Naming

Prenod Ricard naming client

Wine/Spirits
Wine Naming

Planetarians named by River and Wolf

Food/Beverage
Company Naming

Quaker naming client

Automotive
Motor Oil Naming

quarterlane named by River and Wolf

Lifestyle
Company Naming

Rubbermaid naming client

Consumer Product
Water Bottle Naming

Ringmaster Tech named by River and Wolf

Software
Re-insurance Platform

Ritz Carlton naming client

Hospitality
Messaging

Redken naming client

Packaged Goods
Hair Color Naming

Samaritan naming client

Non Profit
Insurance Marketing

Samsung naming client

Electronics
Speaker Naming

Schwan naming client

Food/Beverage
Sushi Naming

Seagate naming client

Technology
Data Storage Naming

Shell naming client

Automotive
Kiosk Naming

Sherwin Williams naming client

Consumer Goods
Painter Pole Naming

St. Lucia naming client

Wine/Spirits
Rum Naming

Soren White naming client

Dermatologist
Messaging

Spectranectics naming client

Medical Technology
Laser Tool Naming

Starbucks naming client

Food/Beverage
Coffee Naming

St. Regis naming client

Hospitality
Messaging

Sunhouse named by River and Wolf

Music Tech
Company Naming

Healthcare
Spa Naming

Target naming client

Consumer Product
Clothing Line Naming

Transenterix naming client

Medical Tech
Surgical Tool Naming

Triarc named by River and Wolf

Real Estate
Company Naming

Santa Cruz naming client

Education
University

Vulcan Productions naming client

Entertainment
Film Title Naming

Yum China naming client

Food/Beverage
Company Naming

Wync naming client

Non Profit
Pod Studio Naming

XXXX Women's marketing naming client

Advertising/PR
Company Re-Naming

Zoey named by River and Wolf

E-Commerce
Company Naming

20 squares named by River and Wolf

Consultancy
Company Naming

The above gallery reflects direct client relationships as well as agency partnerships.
All trademarks and logos are the intellectual property of their respective companies and hereby acknowledged.

I really enjoyed working with Margaret and her team. Margaret was very thorough, thoughtful, and she put a comprehensively creative touch on their process. River + Wolf’s name ideas dominated the top-20 list that was later generated by focus groups and consumer research. River + Wolf was easy to reach, thoughtful, and very helpful.

Ashley Davidson, Senior Marketing Manager, Big Fish Games

River + Wolf are great listeners and delivered a name that meets all requirements. Their responsiveness and flawless project management contributed to the positive experience. The internal team and the leadership are very impressed with the results.

Lydia Brantingham Payne, Marketing Communications Manager, PlasticsOne

The project started slowly for us because we were going in different directions, but Margaret Wolfson is phenomenal and made it a really smooth, effortless process. The professionalism, psychological viewpoints, and knowledge of the business made River + Wolf an excellent partner for us.

Maria Roberti, Marketing Director, Ringmaster Technologies

I trusted River + Wolf to deliver perfectly. And they did. We’ve gotten a lot of praise from colleagues for the logo and brand name. River + Wolf was helpful throughout the entire process, which was very detailed. In addition to the naming suggestions, they were able to offer ways for us to develop our overall branding.

Linda Yin, Marketing Director, Foxx Development, Inc.

We are fully satisfied with the name, and we are excited for our company to launch. We believe the name is creative and different without being too elusive. River + Wolf was efficient, creative, dedicated, and thoughtful. The moniker is representative of company goals and stands decidedly apart from others in the industry.

Joie Jager Hyman, Co-Founder, Hugo

River + Wolf made a tremendous effort to ensure they met expectations and developed not only a fitting new name, but also rationale behind the name for effortless messaging. They go above and beyond to make sure they conform to our expectations. They worked so hard--even over the holidays--to ensure they found the perfect name for our company.

Marlea Clark, EVP, Marketing and Insights at Women’s Marketing Inc.

Internal and external feedback to the name has been overwhelmingly positive. Expertise, creativity, and responsiveness are hallmarks of River + Wolf’s work. Too, they very supportive. Margaret has been a real champion for my company. Compared to River + Wolf, the communication I had with other agencies felt really impersonal.

Michel DuPres, CEO, Tandem Goods

Margaret is a wonderfully creative wordsmith, editor and naming expert. She adds value and insight into every project and consistently over-delivers. She has an easy, collaborative approach to her work that makes her a joy to work with.

Elainne Roberton, Director of Client Services, CB'a BrandEngine

There are very few sure things in life. River + Wolf is one of them. They bring calm, order, and laser-like focus to the complicated process of branding. This results in unparalleled excellence, delivered on time and on budget.

Steven Cayre, Principal, BlueFinch Investments

Through the use of masterful language and crystal-clear strategic thinking, River + Wolf helped us better organize and more clearly articulate the brand, mission, and vision of our PARTNERS® program. We could not have been happier with the results.

Yolande N. Spears, Vice-President, Education and Community Affairs, The Bushnell Center for the Performing Arts

The team at River + Wolf don’t just deliver—they exceed all expectations. They are unbelievably creative, enjoyable to work with, and thoroughly professional. We cannot recommend them highly enough.

Abe Tatar, Director, The Hysek Group, New York, NY

All the names were such high-quality it was difficult to just pick one. We’ve only been using the new name for about three months, but there’s already a noticeable difference in how people perceive us.

Joseph Bramante, TriArc Properties

River + Wolf developed an amazing presentation of widely varying names. The name we ended up selecting is a perfect fit with our interest in buying and selling quality homes, and the all-important concept of location.They exceeded expectations in both project management and creative development.

Troy Palmquist, Founder, The Address

Thank you for your passion and amazing skills. The process was absolutely fabulous. You went above and beyond and all of us at Unilever appreciate it. Feel free to use me as reference for future clients. I would be honored.

Gail B. Tifford, VP Media and Digital Engagement, Unilever North America

River + Wolf is phenomenal. I've dealt with many vendors, and Margaret and her team are so pleasant to work with and so quick to respond, even on the weekends. Since we’re an international, multi-national company their flexibility was key. It was a great process for us. In fact, we were so happy that we used them for two company naming projects. 75 of our top distributors loved the name as well.

Jimmy Ezzell, Managing Partner, Wonder 7 Global

River + Wolf’s responsiveness was phenomenal, and I liked that the company principal was involved at all touch points. They were completely attentiveness to our specific goals. They did everything they promised and more.

Kevin Opps, Director of Marketing and Business Development, Encorus Group

Thank you for helping us achieve some great names that will drive the overall success of our color cosmetic line. It’s been a pleasure working with you!

William Melendez, Associate Marketing Manager, Burt’s Bees

Thanks for all the great names and for such a clear and well-defined process. I will definitely keep River + Wolf in mind for future naming projects!

Bryce Goodwin, Director of Innovation, Belvedere Vodka

Margaret is wonderfully creative, using the deep insights, knowledge and inspiration of a long and entrepreneurial career in the arts to deliver compelling branding solutions.

Lohren Green, Head of Brand and Market Insights at Dolby Laboratories, San Francisco, CA

Margaret [Wolfson, Chief Creative at River + Wolf] was all around a pleasure to work with. She is a true wordsmith and a genius at her profession. She did an amazing deep dive and came up with excellent company name options that my partner and I both loved.

Matt Maroone, Co-Founder, Silver Mirror

River + Wolf’s Margaret Wolfson intuitively understood the message I was trying to convey. Her suggestions were so creative and fresh, and yet so true to my brand's character and story. And her commitment to my business was absolutely stalwart. I feel completely confident saying: River & Wolf is the best of the best.

Elizabeth Lane, Founder, Quarterlane Books

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