We
welcome
clients big
& small.

River + Work
works with clients
of all size, from
solopreneurs
and mid-size
to Fortune 500s
and beyond.

Margaret is a wonderfully creative wordsmith, editor and naming expert. She adds value and insight into every project and consistently over-delivers. She has an easy, collaborative approach to her work that makes her a joy to work with.

Elainne Roberton, Director of Client Services, CB'a BrandEngine

The team at River + Wolf don’t just deliver—they exceed all expectations. They are unbelievably creative, enjoyable to work with, and thoroughly professional. We cannot recommend them highly enough.

Abe Tatar, Director, The Hysek Group, New York, NY

Through the use of masterful language and crystal-clear strategic thinking, River + Wolf helped us better organize and more clearly articulate the brand, mission, and vision of our PARTNERS® program. We could not have been happier with the results.

Yolande N. Spears, Vice-President, Education and Community Affairs, The Bushnell Center for the Performing Arts

All the names were such high-quality it was difficult to just pick one. We’ve only been using the new name for about three months, but there’s already a noticeable difference in how people perceive us.

Joseph Bramante, TriArc Properties

River + Wolf developed an amazing presentation of widely varying names. The name we ended up selecting is a perfect fit with our interest in buying and selling quality homes, and the all-important concept of location.They exceeded expectations in both project management and creative development.

Troy Palmquist, Founder, The Address

River + Wolf’s responsiveness was phenomenal, and I liked that the company principal was involved at all touch points. They were completely attentiveness to our specific goals. They did everything they promised and more.

Kevin Opps, Director of Marketing and Business Development, Encorus Group

River + Wolf is phenomenal. I've dealt with many vendors, and Margaret and her team are so pleasant to work with and so quick to respond, even on the weekends. Since we’re an international, multi-national company their flexibility was key. It was a great process for us. In fact, we were so happy that we used them for two company naming projects. 75 of our top distributors loved the name as well.

Jimmy Ezzell, Managing Partner, Wonder 7 Global

Thank you for your passion and amazing skills. The process was absolutely fabulous. You went above and beyond and all of us at Unilever appreciate it. Feel free to use me as reference for future clients. I would be honored.

Gail B. Tifford, VP Media and Digital Engagement, Unilever North America

Thank you for helping us achieve some great names that will drive the overall success of our color cosmetic line. It’s been a pleasure working with you!

William Melendez, Associate Marketing Manager, Burt’s Bees

Thanks for all the great names and for such a clear and well-defined process. I will definitely keep River + Wolf in mind for future naming projects!

Bryce Goodwin, Director of Innovation, Belvedere Vodka

Margaret is wonderfully creative, using the deep insights, knowledge and inspiration of a long and entrepreneurial career in the arts to deliver compelling branding solutions.

Lohren Green, Head of Brand and Market Insights at Dolby Laboratories, San Francisco, CA

Margaret [Wolfson, Chief Creative at River + Wolf] was all around a pleasure to work with. She is a true wordsmith and a genius at her profession. She did an amazing deep dive and came up with excellent company name options that my partner and I both loved.

Matt Maroone, Co-Founder, Silver Mirror

River + Wolf’s Margaret Wolfson intuitively understood the message I was trying to convey. Her suggestions were so creative and fresh, and yet so true to my brand's character and story. And her commitment to my business was absolutely stalwart. I feel completely confident saying: River & Wolf is the best of the best.

Elizabeth Lane, Founder, Quarterlane Books

Brand Names for All

River + Wolf is based in New York City, but we work with clients throughout the world. We’ve created company, product, and service names for clients in the United States, Dubai, China, India, Europe, Japan, Korea, Taiwan, Mexico, Argentina, Kuwait, New Zealand, and Canada.

But wherever you are, and whether you are an emerging or established company, we can develop a name for you that captures the uniqueness of your brand. River + Wolf also collaborates with top marketing, media, and design agencies throughout the world.

In Good Company

In addition to collaborating with global giants like Yum China, Unilever, and Burt’s Bees, we work with startups, mid-sized companies, and non-profits. We also partner with design, advertising, branding, and at times, even other naming agencies. Our naming experts are comfortable in all industries too, from technology, hospitality, finance, insurance, and healthcare to arts and culture, food and beverage, consumer packaged goods, electronics, and more. Whatever your industry, we can create a name for you that is on brief, on message, and on budget.

Finance
Real Estate Naming

Automotive
Taxi App

Consumer Product
Office Furniture Naming

Food/Beverage
Chip Naming

Entertainment
Game Naming

Wine/Spirits
Vodka Naming

Packaged Goods
Cosmetic Naming

Healthcare
Pet Microchip Naming

Wine/Spirits
Company Naming

Finance
Real Estate Naming

Non Profit
Messaging

Finance
Company Naming

Automotive
Taxi App Naming

Consumer Product
Power Tool Naming

Non Profit
Company Naming

Finance
Company Naming

Finance
Credit Card Naming

Packaged Goods
Skin Care Naming

Food/Beverage
Condiment Naming

Consumer Product
Power Tool Naming

Service
Company Naming

Food/Beverage
Company Naming

Telecommunications
Mobile Phone

Consumer Products
Naming Workshop

Apparel
Ingredient Naming

Food/Beverage
Chocolate Naming

Consumer Products
Motorized Blind Naming

Consumer Product
Grill Naming

Food/Beverage
Company Naming

Healthcare
Initiative Naming

Lifestyle
Company Naming

Education
Company Naming

Packaged Goods
Hair Product Naming

Packaged Goods
Baby Wash Naming

Food/Beverage
Meat Seasoning Naming

Software
Company Naming

Manufacturing
Company Naming

Non Profit
Messaging

BUSINESS
Law Firm

Finance
Credit Card Naming

Electronics
Fitness Tracker Name

Telecom
Outdoor Phone Naming

Finance
Company Naming

Consumer Product
Pet Food Naming

Wine/Spirits
Wine Naming

Food/Beverage
Company Naming

Automotive
Motor Oil Naming

Lifestyle
Company Naming

Consumer Product
Water Bottle Naming

Software
Re-insurance Platform

Hospitality
Messaging

Packaged Goods
Hair Color Naming

Non Profit
Insurance Marketing

Electronics
Speaker Naming

Food/Beverage
Sushi Naming

Technology
Data Storage Naming

Automotive
Kiosk Naming

Consumer Goods
Painter Pole Naming

Wine/Spirits
Rum Naming

Dermatologist
Messaging

Medical Technology
Laser Tool Naming

Food/Beverage
Coffee Naming

Hospitality
Messaging

Music Tech
Company Naming

Consumer Product
Clothing Line Naming

Medical Tech
Surgical Tool Naming

Real Estate
Company Naming

Education
University

Entertainment
Film Title Naming

Food/Beverage
Company Naming

Non Profit
Pod Studio Naming

Advertising/PR
Company Re-Naming

E-Commerce
Company Naming

Consultancy
Company Naming

The above gallery reflects direct client relationships as well as agency partnerships.
All trademarks and logos are the intellectual property of their respective companies and hereby acknowledged.

There are very few sure things in life. River + Wolf is one of them. They bring calm, order, and laser-like focus to the complicated process of branding. This results in unparalleled excellence, delivered on time and on budget.

Steven Cayre, Principal, BlueFinch Investments

Margaret is a wonderfully creative wordsmith, editor and naming expert. She adds value and insight into every project and consistently over-delivers. She has an easy, collaborative approach to her work that makes her a joy to work with.

Elainne Roberton, Director of Client Services, CB'a BrandEngine

Through the use of masterful language and crystal-clear strategic thinking, River + Wolf helped us better organize and more clearly articulate the brand, mission, and vision of our PARTNERS® program. We could not have been happier with the results.

Yolande N. Spears, Vice-President, Education and Community Affairs, The Bushnell Center for the Performing Arts

The team at River + Wolf don’t just deliver—they exceed all expectations. They are unbelievably creative, enjoyable to work with, and thoroughly professional. We cannot recommend them highly enough.

Abe Tatar, Director, The Hysek Group, New York, NY

All the names were such high-quality it was difficult to just pick one. We’ve only been using the new name for about three months, but there’s already a noticeable difference in how people perceive us.

Joseph Bramante, TriArc Properties

River + Wolf developed an amazing presentation of widely varying names. The name we ended up selecting is a perfect fit with our interest in buying and selling quality homes, and the all-important concept of location.They exceeded expectations in both project management and creative development.

Troy Palmquist, Founder, The Address

Thank you for your passion and amazing skills. The process was absolutely fabulous. You went above and beyond and all of us at Unilever appreciate it. Feel free to use me as reference for future clients. I would be honored.

Gail B. Tifford, VP Media and Digital Engagement, Unilever North America

River + Wolf is phenomenal. I've dealt with many vendors, and Margaret and her team are so pleasant to work with and so quick to respond, even on the weekends. Since we’re an international, multi-national company their flexibility was key. It was a great process for us. In fact, we were so happy that we used them for two company naming projects. 75 of our top distributors loved the name as well.

Jimmy Ezzell, Managing Partner, Wonder 7 Global

River + Wolf’s responsiveness was phenomenal, and I liked that the company principal was involved at all touch points. They were completely attentiveness to our specific goals. They did everything they promised and more.

Kevin Opps, Director of Marketing and Business Development, Encorus Group

Thank you for helping us achieve some great names that will drive the overall success of our color cosmetic line. It’s been a pleasure working with you!

William Melendez, Associate Marketing Manager, Burt’s Bees

Thanks for all the great names and for such a clear and well-defined process. I will definitely keep River + Wolf in mind for future naming projects!

Bryce Goodwin, Director of Innovation, Belvedere Vodka

Margaret is wonderfully creative, using the deep insights, knowledge and inspiration of a long and entrepreneurial career in the arts to deliver compelling branding solutions.

Lohren Green, Head of Brand and Market Insights at Dolby Laboratories, San Francisco, CA

Margaret [Wolfson, Chief Creative at River + Wolf] was all around a pleasure to work with. She is a true wordsmith and a genius at her profession. She did an amazing deep dive and came up with excellent company name options that my partner and I both loved.

Matt Maroone, Co-Founder, Silver Mirror

River + Wolf’s Margaret Wolfson intuitively understood the message I was trying to convey. Her suggestions were so creative and fresh, and yet so true to my brand's character and story. And her commitment to my business was absolutely stalwart. I feel completely confident saying: River & Wolf is the best of the best.

Elizabeth Lane, Founder, Quarterlane Books