We are
creative
& strategic

We bring
top notch namers,
writers, TM attorneys,
global linguists, and
designers to
every project.

Everyone I’ve spoken to is super excited and said it really elevates the brand with logo, tagline, and copy. We're really excited to roll out the refresh over the coming weeks. We've received strong positive feedback from our close team and we're so happy with everything the amazing River + Wolf has done for us.

Kate Nicholson, Co-Founder, OB Designs

River + Wolf was very empathetic throughout the whole project and quickly responded every time. We are all really satisfied with their service. Margaret, the Founder and Creative Director of River + Wolf always pursues perfect work. We have absolutely nothing to complain about.

Kusama Gen, Project Lead, Robocip

I found the responsiveness and thoroughness of River + Wolf very impressive. They also went above and beyond in responding to our (sometimes changing) attitudes towards names, which required that they explore quite a few concepts on our behalf. Margaret was extremely knowledgeable and was clearly an expert in her field.

Jeremy Tillman, President, Head of Marketing and Product, Ghostery

I want to express my greatest gratitude to you and your amazing team! Cooperation and communication are always the challenging part even when it's done in Korean. Thanks to you we have arrived with a great name, safely and quickly.

Sumin Kim, Global Marketing, Korean Ginseng Corp

We got a great name, great domain name, and had a great experience. It was good value for the cost, a great cultural fit, and our company values aligned. Everything was on time and of the highest quality. I was impressed by their creativity, involvement, and good mood. I think they are perfect!

Arseniy Olevskiy, Founder, Yond

Thank you again for the quick turnarounds on the naming project and great body of work shared. I look forward to another opportunity to partner with River + Wolf in the future.

Felicia Midgett, Senior Manager, Agency Operations, Coca Cola

River + Wolf really hit the nail on the head and provided us with the quality names we were looking for. The project was much easier than I anticipated. They were very responsive and I never had to worry about hearing back from them. I can’t think of anything they need to improve.

Diana Van Dusen, Marketing Manager, FLEx Lighting

We found a handful of companies online and quickly narrowed them down based on initial conversation. It was immediately apparent River + Wolf was the right choice based on a fantastic working relationship right away and the deep naming insights provided. Every name had a story behind it.

Zach Langbert, Co-Founder, NWCA

The team of River +Wolf, headed by the wonderful Margaret Wolfson, worked so hard and were dedicated to finding and creating the name for our company, and then extending it to the full verbal identity, including the name story in different formats, a video script to present our new name, and copy for our brand guidelines.

Veronika Skorobogatko, Senior Brand Manager, Versuni (formerly Philips Domestic Appliances)

River + Wolf was very methodical throughout the process, keeping us informed each step of the way. Their principal was incredibly responsive, and we were very impressed with their understanding of the legal limitations of naming (their attorney was wonderful) as well as the wide net they cast to present us with so many good name options.

Dana Miller, V.P. Marketing, Crisp

Communication was very clear and the research they did in order to explore various routes for naming options was apparent. The team is highly creative, with a gift for creating beautiful names out of different elements of language.

Whitney Peak, Senior Brand Manager, Proximo Spirits

I was extremely impressed by the work they did, the speed at which they delivered, and how they were able to come up with creative that met our budget. I doubt that many people are doing this in the world who are better than Margaret. There is nothing they could have done better.

Chris Allen, Co-Founder, CV Beverages

I can’t emphasize enough the quality of River + Wolf’s storytelling abilities. Margaret understands people and their needs. I thoroughly enjoyed the entire process—it allowed me to see the brand in a much clearer perspective and I am so grateful for that. I will definitely be recommending River + Wolf to all of my fellow entrepreneur friends.

Kimberly Verge, Founder, White Peony Intimates LLC

I was impressed by how they pinpointed our needs and provided a list of names that hit our brief perfectly. Within two rounds, they gave us a list of names that thoroughly fulfilled our requests. The workflow was great.

Meridith Miller, Chief of Staff, NCC Media

River + Wolf’s responsiveness was phenomenal, and I liked that the company principal was involved at all touch points. They were completely attentiveness to our specific goals. They did everything they promised and more.

Kevin Opps, Director of Marketing and Business Development, Encorus Group

Their expertise and track record in company naming was impressive and made us feel like we were in the right hands. The creativity and thoughtfulness behind the names were above and beyond anything we had seen before (this was our third naming vendor). River + Wolf was able to pick up on the complex offerings of our business right away which made the process run smoothly.

Ariel Hargrave, Senior Marketing Manager, New Markets Support Company

River + Wolf, by far, had the most soul of any naming agency we interviewed. Throughout the process, we felt empowered and heard. Not only did the process help us come to a name, but it also deepened our understanding of what it is that we are trying to build. I couldn't be more impressed or satisfied with the process.

Brophy Tyree, Co-Founder, Regenerative Travel Start-Up

River + Wolf developed an amazing presentation of widely varying names. The name we ended up selecting is a perfect fit with our interest in buying and selling quality homes, and the all-important concept of location.They exceeded expectations in both project management and creative development.

Troy Palmquist, Founder, The Address

We had been working with a rebranding agency for the past year, so we gave them clear criteria and priorities. River + Wolf went above and beyond our expectations. Their team streamlined the process and was very knowledgeable. I can’t think of anything they could improve.

Heather Appel, Communications Manager, Partnership for Working Families

I really liked the hands-on nature of the founder and her ability to probe you with questions that get you to think about what you really like in a name. The workflow was aligned. The process was a genuinely fun experience and I couldn’t be happier with the outcome.

Dr. Stephen Lee, Founder, Healthcare Start-Up

Thanks to their expertise and strong project management skills, River + Wolf achieved the internal goal of creating an approachable and confident brand identity within a short time frame. Not only were they a knowledgeable and experienced partner, but they also provided excellent value for money.

Susan Scholes, CMO, iModules

With River + Wolf’s help, we were able to come up with a name and establish a personality for our product. This enabled us to jumpstart conversations around future marketing projects. They delivered everything on time and stayed within budget. We really liked working directly with Margaret — she was very accessible, creative, and clearly good at naming brands. We were satisfied with their work and process.

Nick Summit, Director, Strategy and Development, Asensus Surgical, Inc.

All the names were such high-quality it was difficult to just pick one. We’ve only been using the new name for about three months, but there’s already a noticeable difference in how people perceive us.

Joseph Bramante, TriArc Properties

Through the use of masterful language and crystal-clear strategic thinking, River + Wolf helped us better organize and more clearly articulate the brand, mission, and vision of our PARTNERS® program. We could not have been happier with the results.

Yolande N. Spears, Vice-President, Education and Community Affairs, The Bushnell Center for the Performing Arts

The team at River + Wolf don’t just deliver—they exceed all expectations. They are unbelievably creative, enjoyable to work with, and thoroughly professional. We cannot recommend them highly enough.

Abe Tatar, Director, The Hysek Group

I was impressed by Margaret's personal investment in this project, wealth of knowledge, and expertise in naming. She was personally accountable for delivering a quality name on time and on budget. I felt very comfortable in her knowledge and expertise, her understanding of our industry, and the quality of the options she provided us. She held us accountable to our timelines, too, and was flexible with her normal rates to accommodate us.

Michael Campbell, Senior Editor, Skyhorse Publishing

They were able to deliver something that I wouldn’t have thought possible given the timeframe. I’m personally happy with the outcome, and my team is as well. Margaret (Founder & Chief Creative), moved mountains to make sure that things got done on time and to my satisfaction.

Kashif Naqshbandi, Chief Marketing Officer, The Frank Group

Margaret is a wonderfully creative wordsmith, editor and naming expert. She adds value and insight into every project and consistently over-delivers. She has an easy, collaborative approach to her work that makes her a joy to work with.

Elainne Roberton, Director of Client Services, CB'a BrandEngine

There are very few sure things in life. River + Wolf is one of them. They bring calm, order, and laser-like focus to the complicated process of branding. This results in unparalleled excellence, delivered on time and on budget.

Steven Cayre, Principal, BlueFinch Investments

River + Wolf’s Margaret Wolfson intuitively understood the message I was trying to convey. Her suggestions were so creative and fresh, and yet so true to my brand's character and story. And her commitment to my business was absolutely stalwart. I feel completely confident saying: River & Wolf is the best of the best.

Elizabeth Lane, Founder, Quarterlane Books

Margaret [Wolfson, Chief Creative at River + Wolf] was all around a pleasure to work with. She is a true wordsmith and a genius at her profession. She did an amazing deep dive and came up with excellent company name options that my partner and I both loved.

Matt Maroone, Co-Founder, Silver Mirror

Margaret is wonderfully creative, using the deep insights, knowledge and inspiration of a long and entrepreneurial career in the arts to deliver compelling branding solutions.

Lohren Green, Head of Brand and Market Insights at Dolby Laboratories,

Thanks for all the great names and for such a clear and well-defined process. I will definitely keep River + Wolf in mind for future naming projects!

Bryce Goodwin, Director of Innovation, Belvedere Vodka

There were three companies I had discussions with, but River + Wolf understood what I was doing, what my industry was like, and what I was looking for. I’m very satisfied with River + Wolf’s process and their work—the quality of the discussions was great, and they are very organized. It’s hard to do naming and they’re experts at it.

Grégoire Leleu, Founder,Vertical Blue

River + Wolf had a concise work approach — they met all our deadlines and remained receptive to our feedback. Their team exceeded our expectations. The initial brief they generated was an integral part of the project’s success. They were great at kicking off our project with a precise scope and equally precise solutions. I worked with other naming agencies before, and I could say that River + Wolf was the easiest team to work with.

Laura Morgan, Director of Marketing, Ozery Bakery

Thank you for helping us achieve some great names that will drive the overall success of our color cosmetic line. It’s been a pleasure working with you!

William Melendez, Associate Marketing Manager, Burt’s Bees

Internal and external feedback to the name has been overwhelmingly positive. Expertise, creativity, and responsiveness are hallmarks of River + Wolf’s work. Too, they very supportive. Margaret has been a real champion for my company. Compared to River + Wolf, the communication I had with other agencies felt really impersonal.

Michel DuPres, CEO, Tandem Goods

I really enjoyed working with Margaret and her team. Margaret was very thorough, thoughtful, and she put a comprehensively creative touch on their process. River + Wolf’s name ideas dominated the top-20 list that was later generated by focus groups and consumer research. River + Wolf was easy to reach, thoughtful, and very helpful.

Ashley Davidson, Senior Marketing Manager, Big Fish Games

River + Wolf made a tremendous effort to ensure they met expectations and developed not only a fitting new name, but also rationale behind the name for effortless messaging. They go above and beyond to make sure they conform to our expectations. They worked so hard--even over the holidays--to ensure they found the perfect name for our company.

Marlea Clark, EVP, Marketing and Insights at Women’s Marketing Inc.

Margaret was always responsive and made sure to address all our concerns. All in all, it was a very smooth process. Margaret's direct involvement in the project as the founder, and her guidance throughout the process, is impressive. There is nothing they could have done better.

Osman Abbasoglu, Project Lead, VerScale

The project started slowly for us because we were going in different directions, but Margaret Wolfson is phenomenal and made it a really smooth, effortless process. The professionalism, psychological viewpoints, and knowledge of the business made River + Wolf an excellent partner for us.

Maria Roberti, Marketing Director, Ringmaster Technologies

Their team did a lot of research to understand the world we work in. The initial feedback on the name chosen has been extremely positive. We were impressed with their integrated legal and creative process and the quality of their work. They did a wonderful job.

Dr. Christoph Ballin, Managing Partner, SEA.AI

We are fully satisfied with the name, and we are excited for our company to launch. We believe the name is creative and different without being too elusive. River + Wolf was efficient, creative, dedicated, and thoughtful. The moniker is representative of company goals and stands decidedly apart from others in the industry.

Joie Jager Hyman, Co-Founder, Hugo

Their level of creativity and passion for what they do set them apart from similar vendors. Their collaborative approach yielded outstanding results. Executive-level involvement ensures an enjoyable process. They consistently create exceptional deliverables.

Perry Abbenante, President, Abbenante Consulting Madécasse Chocolate

The team at River + Wolf brought a lot of value to the table. River + Wolf knows the naming business, including all of the legal ramifications that go into it. Through the transparent process, we had great conversations that led to an excellent outcome. We are super excited about our name.

Margaret Murphy, CEO, Bold Orange

They’re very creative, reliable, organized, and trustworthy. We’re very happy to have found them and with our resulting name. After we developed our brand, they helped support us while we launched the brand name and business.

Wendy Shen, Owner, Synthesis Direct LLC

We found 15 companies online and we went with River + Wolf because of their professionalism, communication skills and costs. They answered all our questions in a fast and efficient way. Their Chief Creative is very knowledgeable, professional, thoughtful, and enthusiastic. They did very well!

Mitchell Loveall, Director and CEO, Mistold Games

I trusted River + Wolf to deliver perfectly. And they did. We’ve gotten a lot of praise from colleagues for the logo and brand name. River + Wolf was helpful throughout the entire process, which was very detailed. In addition to the naming suggestions, they were able to offer ways for us to develop our overall branding.

Linda Yin, Marketing Director, Foxx Development, Inc.

River + Wolf are great listeners and delivered a name that meets all requirements. Their responsiveness and flawless project management contributed to the positive experience. The internal team and the leadership are very impressed with the results.

Lydia Brantingham Payne, Marketing Communications Manager, PlasticsOne

Thank you for your passion and amazing skills. The process was absolutely fabulous. You went above and beyond and all of us at Unilever appreciate it. Feel free to use me as reference for future clients. I would be honored.

Gail B. Tifford, VP Media and Digital Engagement, Unilever North America

We’ve received positive feedback regarding the name. They excel at project management. I appreciated their approach and professionalism. It was easy to work with River + Wolf’s creative team. There’s nothing they need to improve.

Evgeny Blinov, Product Operations Director, Wargaming

We are so happy with the name River + Wolf helped us find. The whole team was regularly in touch and communication was excellent. River + Wolf combines professionalism with a personal touch to create a unique and rewarding engagement.

Nishant Batra, President, Wagg Inc.

They were incredibly kind and helpful. I was very impressed with their speed of work and the quality of their results. The other people in my life like how the name reflects my interests, specifically the intersection between engineering and art. I was very impressed.

Liwei Xu, Founder, Rhymed LLC

I was so impressed with them, both from a business as well as creative perspective. Both my brother and I are musicians, and we felt a kindred spirit in Margaret. I was impressed not only with the sheer number of names that River + Wolf developed for us, but the amount of care that was put into each name. They all would have been excellent choices.

Tenoch Esparza, Co-Founder, Sunhouse Music Technology

They gave us a great name. A name everyone agreed with! They were very fast and effective. They gave an outline and then produced results! There is no area for improvement. Nothing at all, they were perfect.

Chris Frigo, Founder, Frigomints

The team members we worked with were absolutely terrific and very helpful in helping us achieve what we wanted. Their commitment to the client is exceptional. Their personalized service, prompt feedback, and attention to detail sets them apart. They were excellent.

Abdi Abdirizak, CEO, Medallo Energy

We loved partnering with them because they were highly professional and put in a lot of work researching the naming options they provided. We liked their experience and knowledge of working with well-known international brands, as well as their flexibility to accommodate smaller businesses.

Jessica French, Co-Founder, The Beerspa

They performed very well. We find that a lot of marketing companies don’t understand our space since it’s quite technical in nature. Everything was right on budget and within our timeframe. We had the option of doing two rounds, but we opted not to do so since we were happy with the first round.

Jeremy Van Horn, Director, Strategy/Technology, IFD Corporation

Our team was very pleased with the new name. We’re looking forward to launching our new name in Europe with a name we can be proud of. The work flow was very easy. Margaret was a joy to work with and they were very understanding during the process. We had an exceptional experience.

Jamie Milas, VP of Marketing, Medical Micro Instruments S.p.A

River + Wolf DNA

Our Name

Sometimes a river twists and turns, responsive to the lay of the land. Other times, it is an unstoppable force, carving its way through solid rock.

As to wolves, they’re known for their deep instinct, keen intelligence, and sense of loyalty. And since no two wolves make the same sound, the wolf is considered a precise and original communicator.

For these reasons and more, we believe River + Wolf is the perfect metaphor for how we work and what we stand for.

Our People

The people at River + Wolf are right brained and left. Dreamers and doers. Strategic planners and spontaneous creators. People who find inspiration in the great works of the past, the trends of today, and the visions of tomorrow.

These wide-ranging orientations are what enable us to hit the mark almost every single time.

Selection of technology names developed by naming agency River and Wolf

River + Wolf DNA

Our Name

Sometimes a river twists and turns, responsive to the lay of the land. Other times, it is an unstoppable force, carving its way through solid rock.

As to wolves, they’re known for their deep instinct, keen intelligence, and sense of loyalty. And since no two wolves make the same sound, the wolf is considered a precise and original communicator.

For these reasons and more, we believe River + Wolf is the perfect metaphor for how we work and what we stand for.

Selection of technology names developed by naming agency River and Wolf

Leadership

For more than a decade Margaret Wolfson has worked as a brand naming specialist for global and boutique agencies, leading out projects and developing company, product, and service names, brand stories, and marketing messages for both established and emerging companies. In 2014, she founded River + Wolf, a brand naming service and messaging company. As the Founder and Chief Creative of River + Wolf, Margaret is involved in every project, applying her well-honed creative and strategic expertise to helping companies of every size and industry. A sought after thought leader, she has been published or quoted in leading journals among them Forbes, The Next Web, the New York Times, NBC, Fast Company, and Crain’s to mention a few.

In addition to her branding pursuits, Margaret is an award-winning author of several books and accomplished artist-entrepreneur with a long history of producing/performing spoken arts concert throughout the world. Margaret received an MA from New York University.

Leadership

For more than a decade Margaret Wolfson has worked as a brand naming specialist for global and boutique agencies, leading out projects and developing company, product, and service names, brand stories, and marketing messages for both established and emerging companies. In 2014, she founded River + Wolf, a brand naming service and messaging company. As the Founder and Chief Creative of River + Wolf, Margaret is involved in every project, applying her well-honed creative and strategic expertise to helping companies of every size and industry. A sought after thought leader, she has been published or quoted in leading journals among them Forbes, The Next Web, the New York Times, NBC, Fast Company, and Crain’s to mention a few.

In addition to her branding pursuits, Margaret is an award-winning author of several books and accomplished artist-entrepreneur with a long history of producing/performing spoken arts concert throughout the world. Margaret received an MA from New York University.

Strategic Partners

Strategic Partners

The people at River + Wolf are right brained and left. Dreamers and doers. Strategic planners and spontaneous creators. People who find inspiration in the great works of the past, the trends of today, and the visions of tomorrow.

These wide-ranging orientations are what enable us to hit the mark almost every single time.

Jacqueline Lisk
NAMING/WRITING

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Jacqueline is the President of JR Lisk who partners with River + Wolf in the areas of messaging, naming, and naming stories. With more than 14 year of professional expertise, her work has appeared in dozens of publications and newspapers, including Inc. Forbes, USA Today, Washington Post, Entrepreneur, AdExchanger and AdAge. Past clients include Twitter, Xerox, Campari, MODCo Creative, H&M, Monster.com, Las Vegas Tourism Board and Regions Bank.

Whitney Allison
NAMING

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With over fifteen years of experience as a naming specialist, Whitney has worked companies including Google, HP, Stanford University, Linux Foundation, Logitech, Harvard University, Juniper Networks, and Adobe. Prior to her work as a collaborative naming partner with River + Wolf, she served as a senior namer at House Of Who and a naming specialist at Logitech.

Darren Geliebter
IP ATTORNEY

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Darren Geliebter is a founding partner of the New York City firm, Lombard & Geliebter LLP. For more than 20 years he has been representing clients in connection with the protection, enforcement, clearance and licensing of trademarks and patents both domestically and globally. Darren represents clients of all sizes, ranging from multinational global brands to smaller companies and start-ups. For more than four years running he has been included in the Super Lawyers List in recognition for excellence in the practice of Intellectual Property law.

Elainne Roberton.

Elainne Roberton
DESIGN

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With over 20 years of brand design experience, Elainne has held senior creative leadership positions in London, Chicago, San Francisco, and New York. Over her multi-disciplined career, she has helped shape some of the world’s most iconic brands, including Kellogg’s, Google, Haagen-Dazs, Philips, and Nescafe develop award winning designs, strategy, identity, and retail systems. On River + Wolf’s Total Branding projects, Elainne leads out the brand strategy and visual identity team.

Irasema Rivera
VISUAL BRANDING

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Irasema is the founder of Irasema Design, a strategic studio specializing in visual identity, from logos to event design. Additionally, she has served as creative director for several companies such as Real Estate Arts where she led the award winning re-branding of the World Financial Center and won the re-branding for the Chicago Board of Trade. Independent clients include MTV, Toyota, Sony, and the New York Restoration Project, to name a few. Her work has garnered 45 national design awards in a variety of categories.

Chris Crothall
LINGUIST

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Chris is the CEO of the TTGroup who partners with River + Wolf to ensure that brand names are properly translated and suitable for global use. With over 25 years’ experience in the industry, many of today’s most popular brands have been evaluated by TTG. Originally from the UK, Chris emigrated to New York in 2001. Under his leadership, TTG has grown to be one of the world’s leading language service providers.

Everyone I’ve spoken to is super excited and said it really elevates the brand with logo, tagline, and copy. We're really excited to roll out the refresh over the coming weeks. We've received strong positive feedback from our close team and we're so happy with everything the amazing River + Wolf has done for us.

Kate Nicholson, Co-Founder, OB Designs

River + Wolf was very empathetic throughout the whole project and quickly responded every time. We are all really satisfied with their service. Margaret, the Founder and Creative Director of River + Wolf always pursues perfect work. We have absolutely nothing to complain about.

Kusama Gen, Project Lead, Robocip

I found the responsiveness and thoroughness of River + Wolf very impressive. They also went above and beyond in responding to our (sometimes changing) attitudes towards names, which required that they explore quite a few concepts on our behalf. Margaret was extremely knowledgeable and was clearly an expert in her field.

Jeremy Tillman, President, Head of Marketing and Product, Ghostery

I want to express my greatest gratitude to you and your amazing team! Cooperation and communication are always the challenging part even when it's done in Korean. Thanks to you we have arrived with a great name, safely and quickly.

Sumin Kim, Global Marketing, Korean Ginseng Corp

We got a great name, great domain name, and had a great experience. It was good value for the cost, a great cultural fit, and our company values aligned. Everything was on time and of the highest quality. I was impressed by their creativity, involvement, and good mood. I think they are perfect!

Arseniy Olevskiy, Founder, Yond

Thank you again for the quick turnarounds on the naming project and great body of work shared. I look forward to another opportunity to partner with River + Wolf in the future.

Felicia Midgett, Senior Manager, Agency Operations, Coca Cola

With River + Wolf’s help, we were able to come up with a name and establish a personality for our product. This enabled us to jumpstart conversations around future marketing projects. They delivered everything on time and stayed within budget. We really liked working directly with Margaret — she was very accessible, creative, and clearly good at naming brands. We were satisfied with their work and process.

Nick Summit, Director, Strategy and Development, Asensus Surgical, Inc.

River + Wolf was very methodical throughout the process, keeping us informed each step of the way. Their principal was incredibly responsive, and we were very impressed with their understanding of the legal limitations of naming (their attorney was wonderful) as well as the wide net they cast to present us with so many good name options.

Dana Miller, V.P. Marketing, Crisp

The team of River +Wolf, headed by the wonderful Margaret Wolfson, worked so hard and were dedicated to finding and creating the name for our company, and then extending it to the full verbal identity, including the name story in different formats, a video script to present our new name, and copy for our brand guidelines.

Veronika Skorobogatko, Senior Brand Manager, Versuni (formerly Philips Domestic Appliances)

We found a handful of companies online and quickly narrowed them down based on initial conversation. It was immediately apparent River + Wolf was the right choice based on a fantastic working relationship right away and the deep naming insights provided. Every name had a story behind it.

Zach Langbert, Co-Founder, NWCA

River + Wolf really hit the nail on the head and provided us with the quality names we were looking for. The project was much easier than I anticipated. They were very responsive and I never had to worry about hearing back from them. I can’t think of anything they need to improve.

Diana Van Dusen, Marketing Manager, FLEx Lighting

Communication was very clear and the research they did in order to explore various routes for naming options was apparent. The team is highly creative, with a gift for creating beautiful names out of different elements of language.

Whitney Peak, Senior Brand Manager, Proximo Spirits

I can’t emphasize enough the quality of River + Wolf’s storytelling abilities. Margaret understands people and their needs. I thoroughly enjoyed the entire process—it allowed me to see the brand in a much clearer perspective and I am so grateful for that. I will definitely be recommending River + Wolf to all of my fellow entrepreneur friends.

Kimberly Verge, Founder, White Peony Intimates LLC

I was impressed by how they pinpointed our needs and provided a list of names that hit our brief perfectly. Within two rounds, they gave us a list of names that thoroughly fulfilled our requests. The workflow was great.

Meridith Miller, Chief of Staff, NCC Media

Thanks to their expertise and strong project management skills, River + Wolf achieved the internal goal of creating an approachable and confident brand identity within a short time frame. Not only were they a knowledgeable and experienced partner, but they also provided excellent value for money.

Susan Scholes, CMO, iModules

River + Wolf’s responsiveness was phenomenal, and I liked that the company principal was involved at all touch points. They were completely attentiveness to our specific goals. They did everything they promised and more.

Kevin Opps, Director of Marketing and Business Development, Encorus Group

They were able to deliver something that I wouldn’t have thought possible given the timeframe. I’m personally happy with the outcome, and my team is as well. Margaret (Founder & Chief Creative), moved mountains to make sure that things got done on time and to my satisfaction.

Kashif Naqshbandi, Chief Marketing Officer, The Frank Group

I really liked the hands-on nature of the founder and her ability to probe you with questions that get you to think about what you really like in a name. The workflow was aligned. The process was a genuinely fun experience and I couldn’t be happier with the outcome.

Dr. Stephen Lee, Founder, Healthcare Start-Up

Their expertise and track record in company naming was impressive and made us feel like we were in the right hands. The creativity and thoughtfulness behind the names were above and beyond anything we had seen before (this was our third naming vendor). River + Wolf was able to pick up on the complex offerings of our business right away which made the process run smoothly.

Ariel Hargrave, Senior Marketing Manager, New Markets Support Company

We had been working with a rebranding agency for the past year, so we gave them clear criteria and priorities. River + Wolf went above and beyond our expectations. Their team streamlined the process and was very knowledgeable. I can’t think of anything they could improve.

Heather Appel, Communications Manager, Partnership for Working Families

River + Wolf developed an amazing presentation of widely varying names. The name we ended up selecting is a perfect fit with our interest in buying and selling quality homes, and the all-important concept of location.They exceeded expectations in both project management and creative development.

Troy Palmquist, Founder, The Address

I was extremely impressed by the work they did, the speed at which they delivered, and how they were able to come up with creative that met our budget. I doubt that many people are doing this in the world who are better than Margaret. There is nothing they could have done better.

Chris Allen, Co-Founder, CV Beverages

All the names were such high-quality it was difficult to just pick one. We’ve only been using the new name for about three months, but there’s already a noticeable difference in how people perceive us.

Joseph Bramante, TriArc Properties

Through the use of masterful language and crystal-clear strategic thinking, River + Wolf helped us better organize and more clearly articulate the brand, mission, and vision of our PARTNERS® program. We could not have been happier with the results.

Yolande N. Spears, Vice-President, Education and Community Affairs, The Bushnell Center for the Performing Arts

I was impressed by Margaret's personal investment in this project, wealth of knowledge, and expertise in naming. She was personally accountable for delivering a quality name on time and on budget. I felt very comfortable in her knowledge and expertise, her understanding of our industry, and the quality of the options she provided us. She held us accountable to our timelines, too, and was flexible with her normal rates to accommodate us.

Michael Campbell, Senior Editor, Skyhorse Publishing

River + Wolf, by far, had the most soul of any naming agency we interviewed. Throughout the process, we felt empowered and heard. Not only did the process help us come to a name, but it also deepened our understanding of what it is that we are trying to build. I couldn't be more impressed or satisfied with the process.

Brophy Tyree, Co-Founder, Regenerative Travel Start-Up

The team at River + Wolf don’t just deliver—they exceed all expectations. They are unbelievably creative, enjoyable to work with, and thoroughly professional. We cannot recommend them highly enough.

Abe Tatar, Director, The Hysek Group

There were three companies I had discussions with, but River + Wolf understood what I was doing, what my industry was like, and what I was looking for. I’m very satisfied with River + Wolf’s process and their work—the quality of the discussions was great, and they are very organized. It’s hard to do naming and they’re experts at it.

Grégoire Leleu, Founder,Vertical Blue

Margaret is a wonderfully creative wordsmith, editor and naming expert. She adds value and insight into every project and consistently over-delivers. She has an easy, collaborative approach to her work that makes her a joy to work with.

Elainne Roberton, Director of Client Services, CB'a BrandEngine

There are very few sure things in life. River + Wolf is one of them. They bring calm, order, and laser-like focus to the complicated process of branding. This results in unparalleled excellence, delivered on time and on budget.

Steven Cayre, Principal, BlueFinch Investments

River + Wolf’s Margaret Wolfson intuitively understood the message I was trying to convey. Her suggestions were so creative and fresh, and yet so true to my brand's character and story. And her commitment to my business was absolutely stalwart. I feel completely confident saying: River & Wolf is the best of the best.

Elizabeth Lane, Founder, Quarterlane Books

River + Wolf generated insightful, fresh, and striking ideas and delivered a promising list of company names. Their exemplary presentation skills also highlighted their trusted expertise. River + Wolf had seamless project management skills that expedited the entire process.

Albert Comas, CEO, Yazara

The team at River + Wolf brought a lot of value to the table. River + Wolf knows the naming business, including all of the legal ramifications that go into it. Through the transparent process, we had great conversations that led to an excellent outcome. We are super excited about our name.

Margaret Murphy, CEO, Bold Orange

Margaret [Wolfson, Chief Creative at River + Wolf] was all around a pleasure to work with. She is a true wordsmith and a genius at her profession. She did an amazing deep dive and came up with excellent company name options that my partner and I both loved.

Matt Maroone, Co-Founder, Silver Mirror

River + Wolf had a concise work approach — they met all our deadlines and remained receptive to our feedback. Their team exceeded our expectations. The initial brief they generated was an integral part of the project’s success. They were great at kicking off our project with a precise scope and equally precise solutions. I worked with other naming agencies before, and I could say that River + Wolf was the easiest team to work with.

Laura Morgan, Director of Marketing, Ozery Bakery

Margaret is wonderfully creative, using the deep insights, knowledge and inspiration of a long and entrepreneurial career in the arts to deliver compelling branding solutions.

Lohren Green, Head of Brand and Market Insights at Dolby Laboratories,

Thanks for all the great names and for such a clear and well-defined process. I will definitely keep River + Wolf in mind for future naming projects!

Bryce Goodwin, Director of Innovation, Belvedere Vodka

We found 15 companies online and we went with River + Wolf because of their professionalism, communication skills and costs. They answered all our questions in a fast and efficient way. Their Chief Creative is very knowledgeable, professional, thoughtful, and enthusiastic. They did very well!

Mitchell Loveall, Director and CEO, Mistold Games

River + Wolf had seamless project management skills that expedited the entire process. River + Wolf had the passion, knowledge, and creativity needed to make a naming project work.

Jenna Kiernan, Senior Associate, William Blair

Thank you for helping us achieve some great names that will drive the overall success of our color cosmetic line. It’s been a pleasure working with you!

William Melendez, Associate Marketing Manager, Burt’s Bees

Their team did a lot of research to understand the world we work in. The initial feedback on the name chosen has been extremely positive. We were impressed with their integrated legal and creative process and the quality of their work. They did a wonderful job.

Dr. Christoph Ballin, Managing Partner, SEA.AI

Internal and external feedback to the name has been overwhelmingly positive. Expertise, creativity, and responsiveness are hallmarks of River + Wolf’s work. Too, they very supportive. Margaret has been a real champion for my company. Compared to River + Wolf, the communication I had with other agencies felt really impersonal.

Michel DuPres, CEO, Tandem Goods

I really enjoyed working with Margaret and her team. Margaret was very thorough, thoughtful, and she put a comprehensively creative touch on their process. River + Wolf’s name ideas dominated the top-20 list that was later generated by focus groups and consumer research. River + Wolf was easy to reach, thoughtful, and very helpful.

Ashley Davidson, Senior Marketing Manager, Big Fish Games

River + Wolf made a tremendous effort to ensure they met expectations and developed not only a fitting new name, but also rationale behind the name for effortless messaging. They go above and beyond to make sure they conform to our expectations. They worked so hard--even over the holidays--to ensure they found the perfect name for our company.

Marlea Clark, EVP, Marketing and Insights at Women’s Marketing Inc.

They performed very well. We find that a lot of marketing companies don’t understand our space since it’s quite technical in nature. Everything was right on budget and within our timeframe. We had the option of doing two rounds, but we opted not to do so since we were happy with the first round.

Jeremy Van Horn, Director, Strategy/Technology, IFD Corporation

The project started slowly for us because we were going in different directions, but Margaret Wolfson is phenomenal and made it a really smooth, effortless process. The professionalism, psychological viewpoints, and knowledge of the business made River + Wolf an excellent partner for us.

Maria Roberti, Marketing Director, Ringmaster Technologies

We are fully satisfied with the name, and we are excited for our company to launch. We believe the name is creative and different without being too elusive. River + Wolf was efficient, creative, dedicated, and thoughtful. The moniker is representative of company goals and stands decidedly apart from others in the industry.

Joie Jager Hyman, Co-Founder, Hugo

Their level of creativity and passion for what they do set them apart from similar vendors. Their collaborative approach yielded outstanding results. Executive-level involvement ensures an enjoyable process. They consistently create exceptional deliverables.

Perry Abbenante, President, Abbenante Consulting Madécasse Chocolate

River + Wolf are great listeners and delivered a name that meets all requirements. Their responsiveness and flawless project management contributed to the positive experience. The internal team and the leadership are very impressed with the results.

Lydia Brantingham Payne, Marketing Communications Manager, PlasticsOne

Thank you for your passion and amazing skills. The process was absolutely fabulous. You went above and beyond and all of us at Unilever appreciate it. Feel free to use me as reference for future clients. I would be honored.

Gail B. Tifford, VP Media and Digital Engagement, Unilever North America

We’ve received positive feedback regarding the name. They excel at project management. I appreciated their approach and professionalism. It was easy to work with River + Wolf’s creative team. There’s nothing they need to improve.

Evgeny Blinov, Product Operations Director, Wargaming

Our team was very pleased with the new name. We’re looking forward to launching our new name in Europe with a name we can be proud of. The work flow was very easy. Margaret was a joy to work with and they were very understanding during the process. We had an exceptional experience.

Jamie Milas, VP of Marketing, Medical Micro Instruments S.p.A

I was so impressed with them, both from a business as well as creative perspective. Both my brother and I are musicians, and we felt a kindred spirit in Margaret. I was impressed not only with the sheer number of names that River + Wolf developed for us, but the amount of care that was put into each name. They all would have been excellent choices.

Tenoch Esparza, Co-Founder, Sunhouse Music Technology

We are so happy with the name River + Wolf helped us find. The whole team was regularly in touch and communication was excellent. River + Wolf combines professionalism with a personal touch to create a unique and rewarding engagement.

Nishant Batra, President, Wagg Inc.

They gave us a great name. A name everyone agreed with! They were very fast and effective. They gave an outline and then produced results! There is no area for improvement. Nothing at all, they were perfect.

Chris Frigo, Founder, Frigomints

We loved partnering with them because they were highly professional and put in a lot of work researching the naming options they provided. We liked their experience and knowledge of working with well-known international brands, as well as their flexibility to accommodate smaller businesses.

Jessica French, Co-Founder, The Beerspa

They’re very creative, reliable, organized, and trustworthy. We’re very happy to have found them and with our resulting name. After we developed our brand, they helped support us while we launched the brand name and business.

Wendy Shen, Owner, Synthesis Direct LLC

They were incredibly kind and helpful. I was very impressed with their speed of work and the quality of their results. The other people in my life like how the name reflects my interests, specifically the intersection between engineering and art. I was very impressed.

Liwei Xu, Founder, Rhymed LLC

The team members we worked with were absolutely terrific and very helpful in helping us achieve what we wanted. Their commitment to the client is exceptional. Their personalized service, prompt feedback, and attention to detail sets them apart. They were excellent.

Abdi Abdirizak, CEO, Medallo Energy

I trusted River + Wolf to deliver perfectly. And they did. We’ve gotten a lot of praise from colleagues for the logo and brand name. River + Wolf was helpful throughout the entire process, which was very detailed. In addition to the naming suggestions, they were able to offer ways for us to develop our overall branding.

Linda Yin, Marketing Director, Foxx Development, Inc.

Margaret was always responsive and made sure to address all our concerns. All in all, it was a very smooth process. Margaret's direct involvement in the project as the founder, and her guidance throughout the process, is impressive. There is nothing they could have done better.

Osman Abbasoglu, Project Lead, VerScale