We are
creative
& strategic.

River + Wolf DNA

Our Name

Sometimes a river twists and turns, responsive to the lay of the land. Other times, it is an unstoppable force, carving its way through solid rock.

As to wolves, they’re known for their deep instinct, keen intelligence, and sense of loyalty. And since no two wolves make the same sound, the wolf is considered a precise and original communicator.

For these reasons and more, we believe River + Wolf is the perfect metaphor for how we work and what we stand for.

Leadership

For more than a decade Margaret Wolfson has worked as a brand naming specialists for global and boutique agencies, leading out projects and developing company, product, and service names, brand stories, and marketing messages for both established and emerging companies. In 2014, she founded River + Wolf, a brand naming service and messaging company. As the Founder and Chief Creative of River + Wolf, Margaret is involved in every project, applying her well-honed creative and strategic expertise to helping companies of every size and industry. A sought after thought leader, she has been published or quoted in leading journals among them Forbes, The Next Web, the New York Times, NBC, Fast Company, and Crain’s to mention a few.

In addition to her branding pursuits, Margaret is an award-winning author of several books and accomplished artist-entrepreneur with a long history of producing/performing spoken arts concert throughout the world. Margaret received an MA from New York University.

Strategic Partners

The people at River + Wolf are right brained and left. Dreamers and doers. Strategic planners and spontaneous creators. People who find inspiration in the great works of the past, the trends of today, and the visions of tomorrow.

These wide-ranging orientations are what enable us to hit the mark almost every single time.

Caitlin Barrett
Writer

Caitlin Barrett
Writer

Caitlin has been naming for more than 12 years, developing product names for Martha Stewart Living Omnimedia and Ologie. Post work with Martha Stewart Living and Ologie, she served as director of verbal identity at Interbrand where she led the naming practice and developed a rigorous training and development program. As a contributor to River + Wolf, she focuses her seasoned imagination on product, company, and service naming.

Courtney Maum
Writer

Courtney Maum
Writer

Courtney has worked in collaboration with global agencies such as Interbrand and Landor, developing names for Kellogg’s, Pantene, Microsoft, and AT&T, among others, and has been a product and shade namer for MAC. Additionally, she is author of two novels, the first published by Touchstone/Simon & Schuster, and her film projects have been lauded at festival such as Sundance, Karlovy Vary, and Cannes.

Jacqueline Lisk
Writer

Jacqueline Lisk
Writer

Jacqueline is the President of JR Lisk who partners with River + Wolf in the areas of messaging, naming, and naming stories. With more than 14 year of professional expertise, her work has appeared in dozens of publications and newspapers, including Inc. Forbes, USA Today, Washington Post, Entrepreneur, AdExchanger and AdAge. Past clients include Twitter, Xerox, Campari, MODCo Creative, H&M, Monster.com, Las Vegas Tourism Board and Regions Bank.

Jericho Parms
Writer

Jericho Parms
Writer

Fascinated by the intersection of commerce and culture, Jericho has worked on a variety of copy and brand storytelling projects, ranging from content writing for non-profits and start-ups to work on audio-tour programs for major art museums. Her writing has appeared in multiple journals, among them the Harvard Review, the Huffington Post, and the American Literary Review. Most recently, her “Chapter on Red” was listed as a notable essay in Best American Essays 2014.

Taylor Coe
Writer

Taylor Coe
Writer

Taylor Coe is a language-loving online marketer whose expertise includes content development, social media marketing, and SEO/SEM for organizations such as the Oxford University Press. His work has appeared in various online publications, among them the OUPblog, Popmatters, and Slate. Taylor received a B.A. in literature from Hamilton College with additional studies at the University of Edinburgh and Columbia University.

Chris Crothall
Linguist

Chris Crothall
Linguist

Chris is the CEO of the TTGroup who partners with River + Wolf to ensure that brand names are properly translated and suitable for global use. With over 25 years’ experience in the industry, many of today’s most popular brands have been evaluated by TTG. Originally from the UK, Chris emigrated to New York in 2001. Under his leadership, TTG has grown to be one of the world’s leading language service providers.

Janet Odgis
Visual Branding

Janet Odgis
Visual Branding

After receiving her MFA from Yale University, Janet Odgis founded Odgis + Company, an award-winning, woman-owned branding firm based in NYC. For top-tier companies who value the power of design, Odgis + Company provides creative expertise across multiple platforms, differentiating each business in a crowded marketplace. Odgis + Company has worked with some of the world’s most prestigious corporations, among them Vornado, Elizabeth Arden, PwC, and the Eurasia Group.

Irasema Rivera
Visual Branding

Irasema Rivera
Visual Branding

Irasema is the founder of Irasema Design, a strategic studio specializing in visual identity, from logos to event design. Additionally, she has served as creative director for several companies such as Real Estate Arts where she led the award winning re-branding of the World Financial Center and won the re-branding for the Chicago Board of Trade. Independent clients include MTV, Toyota, Sony, and the New York Restoration Project, to name a few. Her work has garnered 45 national design awards in a variety of categories.

Laura Siegal
Trademark Attorney

Laura Siegal
Trademark Attorney

Laura concentrates her practice on trademark and copyright law for both large multi-national corporations and smaller start-ups. She has over 25 years of experience representing clients in various fields, from fashion and home furnishing to manufacturing and consumer product industries. She has managed numerous global trademarks, including English Laundry, Lee Jeans, and Harrods, to mention a few. She received a B.S. from Cornell University in Communication Arts, and a J.D. from Fordham University School of Law.

River + Wolf’s Margaret Wolfson intuitively understood the message I was trying to convey. Her suggestions were so creative and fresh, and yet so true to my brand's character and story. And her commitment to my business was absolutely stalwart. I feel completely confident saying: River & Wolf is the best of the best.

Elizabeth Lane, Founder, Quarterlane Books

Thank you for your passion and amazing skills. The process was absolutely fabulous. You went above and beyond and all of us at Unilever appreciate it. Feel free to use me as reference for future clients. I would be honored.

Gail B. Tifford, VP Media and Digital Engagement, Unilever North America

Thank you for helping us achieve some great names that will drive the overall success of our color cosmetic line. It’s been a pleasure working with you!

William Melendez, Associate Marketing Manager, Burt’s Bees

Thanks for all the great names and for such a clear and well-defined process. I will definitely keep River + Wolf in mind for future naming projects!

Bryce Goodwin, Director of Innovation, Belvedere Vodka

Margaret is wonderfully creative, using the deep insights, knowledge and inspiration of a long and entrepreneurial career in the arts to deliver compelling branding solutions.

Lohren Green, Head of Brand and Market Insights at Dolby Laboratories, San Francisco, CA

Margaret [Wolfson, Chief Creative at River + Wolf] was all around a pleasure to work with. She is a true wordsmith and a genius at her profession. She did an amazing deep dive and came up with excellent company name options that my partner and I both loved.

Matt Maroone, Co-Founder, Silver Mirror

There are very few sure things in life. River + Wolf is one of them. They bring calm, order, and laser-like focus to the complicated process of branding. This results in unparalleled excellence, delivered on time and on budget.

Steven Cayre, Principal, BlueFinch Investments

Margaret is a wonderfully creative wordsmith, editor and naming expert. She adds value and insight into every project and consistently over-delivers. She has an easy, collaborative approach to her work that makes her a joy to work with.

Elainne Roberton, Director of Client Services, CB'a BrandEngine

The team at River + Wolf don’t just deliver—they exceed all expectations. They are unbelievably creative, enjoyable to work with, and thoroughly professional. We cannot recommend them highly enough.

Abe Tatar, Director, The Hysek Group, New York, NY

Through the use of masterful language and crystal-clear strategic thinking, River + Wolf helped us better organize and more clearly articulate the brand, mission, and vision of our PARTNERS® program. We could not have been happier with the results.

Yolande N. Spears, Vice-President, Education and Community Affairs, The Bushnell Center for the Performing Arts

All the names were such high-quality it was difficult to just pick one. We’ve only been using the new name for about three months, but there’s already a noticeable difference in how people perceive us.

Joseph Bramante, TriArc Properties

River + Wolf developed an amazing presentation of widely varying names. The name we ended up selecting is a perfect fit with our interest in buying and selling quality homes, and the all-important concept of location.They exceeded expectations in both project management and creative development.

Troy Palmquist, Founder, The Address

River + Wolf’s responsiveness was phenomenal, and I liked that the company principal was involved at all touch points. They were completely attentiveness to our specific goals. They did everything they promised and more.

Kevin Opps, Director of Marketing and Business Development, Encorus Group

River + Wolf is phenomenal. I've dealt with many vendors, and Margaret and her team are so pleasant to work with and so quick to respond, even on the weekends. Since we’re an international, multi-national company their flexibility was key. It was a great process for us. In fact, we were so happy that we used them for two company naming projects. 75 of our top distributors loved the name as well.

Jimmy Ezzell, Managing Partner, Wonder 7 Global

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