Artificial Intelligence (AI) is an area of the tech industry that’s in full bloom, and can be found practically everywhere.
Artificial Intelligence (AI) is an area of the tech industry that’s in full bloom, and can be found practically everywhere.
This article is part of River + Wolf’s taxonomy series, designed to shed light on naming conventions in various industries.
Understanding the taxonomy of fragrance naming helps to create evocative and winning perfume names.
Can Artificial Intelligence create a viable brand name? We find out for ourselves.
This month we feature a collection of exciting personal care names, and reveal what makes them exceptional.
For International Women’s Month, we’re dedicating this edition of Names of Distinction to women’s co-working spaces.
With 1 billion registered domains, the internet is very crowded place. We examine how and why registering a new domain can be so challenging.
We look at a selection of superb examples of largely niche fragrance names, and provide a peek into the intriguing world of fragance naming.
Cosmetic naming is a holy grail for naming experts. These ones are exceptional, and demonstrate how to stand out in a crowded industry.
The trademarking process is one of the more challenging areas of brand naming. Find out why here.
The name of your non-profit organization is crucial. It is the heart of your brand, the start of your story. Take a look at these inspiring names.
A cup of something hot and comforting is an easy way to keep November’s chills at bay. Here’s a selection of deliciously imaginative brews to check out.
Although they serve very different purposes, both literary and brand writing neverthless share many similarities.
Our global naming agency has been named as one of NYC’s top B2B service providers.
There are several reasons for renaming your brand. We cast an expert eye over companies’ 5-star renaming.
Advertising has gone beyond traditional avenues. Digital ad tech has opened up new avenues for better audience reach.
Great company names should capture key attributes, roll off the tongue, and trigger terrific stories.
With well over 2,000 coworking spaces and new ones springing up, owners need to think hard about coworking space names.
What are character, communication, construction, and continuum in terms of naming?
The tradition of a designer using their own name for their company still runs strong; however it’s not the only approach.
June kicks off the season of travel and relaxation. We look at some of the more creative vacation and leisure names.
How do wines get their often exotic, sometimes unusual, names? We look into what makes a great wine name.
Through effective storytelling you can create authentic connections with your customers and transform your brand.
Sipping a glass of deliciously cooling cider is a great fall tradition. Here we explore some of its more ingenious brand names.
In trademark law, a business’s trademark (the identifying name word, symbol or design) is known as the mark.
One of the key things to consider in a brand name for your product or company is its construction or style.
Occasionally, we like to act as name curators, showcasing great marks in various industries. This month we focus on apps.
A popular approach to naming is to consider phonetic finesse; ways the very sound of a word can suggest meaning.
Developing strong names that will clear trademark is not easy, so we are incredibly pleased to receive a Clutch Global Award!
Medical device names and trademarks have great power but the options for names can be limited.
We’re delighted to announce that we’ve been recognised by Clutch as a leader in the field of brand and product naming.
With so many mobile apps on the market, a good name can make a difference. Here are 5 tips for naming apps to make your creations stand out.
We are thrilled to be selected by Clutch as one of its Global Leaders in naming agencies!
In their first-ever global report, Clutch has declared River + Wolf one of the top naming agencies worldwide.
In the past three years, nearly 100 healthcare institutions have decided to rebrand under a new name. We examine why this might be.
We look at how the tone of voice for NYC’s “Courtesy Counts” transport campaign has been crucial to its success.
Microsoft’s Office suite is such a part of everyday life, it’s hard to imagine its programs were once in search of memorable names.
As a top naming agency, we believe in the power of words, and we’re so proud of the the extremely kind words clients have left us on Clutch.
Brand storytelling is the key to your company being heard. From naming to content, the story guides stakeholders to truly buy into your vision.
Your brand is nothing without a good story. Whether it’s your company branding or your content, your story brings abstract ideas to life.
One of the most enjoyable tasks of brand name development is researching multiple disciplines in search of words and concepts; Moonshot is a favorite.
The 2016 presidential race is lacking in many things, but name-calling is not one of them. We investigate the political mud-slinging.
Books are being used as part of the branding message at top high street stores. We examine this literature-themed branding.