Brand naming is critical, and should ensure that a brand’s first impression is enduring.
Review: 5 Star Wine Names
How do wines get their often exotic, sometimes unusual, names? We look into what makes a great wine name.
The 4Cs: A Product Naming Strategy
What are character, communication, construction, and continuum in terms of naming?
Review: 5 Star Travel Names
June kicks off the season of travel and relaxation. We look at some of the more creative vacation and leisure names.
A Taxonomy of New World Wine Names
This article is part of River + Wolf’s taxonomy series, designed to shed light on naming conventions in various industries.
Review: 5 Star A.I. Names
Artificial Intelligence (AI) is an area of the tech industry that’s in full bloom, and can be found practically everywhere.
What to Call It? Trends in AI Naming
AI start-ups in the last decade are legion. While generally best avoided, familiarity with naming trends can spark creativity.
Review: 5 Star Personal Care Names
This month we feature a collection of exciting personal care names, and reveal what makes them exceptional.
Out-of-Focus: The Limits of Focus Groups for Brand Name Evaluation
Can focus groups have limitations when judging the quality of brand names?
Review: 5 Star Co-Working Names
For International Women’s Month, we’re dedicating this edition of Names of Distinction to women’s co-working spaces.
DeepSeek: A Strong or Weak Name?
DeepSeek: a solid or a weak AI name? Or nothing more than a cheap Chinese knock-off?
Stargate: A Nearly Perfect or Problematic Name?
In the changing landscape of AI, excitement and apprehension often go hand in hand.
Review: 5 Star Fragrance Names
We look at some superb examples of largely niche fragrance names, and provide a peek into the world of fragrance naming.
A Taxonomy of Fragrance Names
Understanding the taxonomy of fragrance naming helps to create evocative and winning perfume names.
Review: 5 Star Cosmetic Names
Cosmetic naming is a holy grail for naming experts. Find out how to stand out in a crowded industry.
Brand Naming Is Tricky, and Generative AI Can’t Do It (Yet)
Can Artificial Intelligence create a viable brand name? We find out for ourselves.
Review: 5 Star Non-Profit Names
These inspiring names demonstrate why the name of a non-profit organization is crucial, and at the heart of its brand.
Brand Storytelling: Behind the Buzz
Your brand is nothing without a good story. Be it company branding or content, your story brings abstract ideas to life.
Review: 5 Star Coffee/Tea Names
A cup of something hot and comforting is an easy way to keep the chills at bay. Here are some deliciously imaginative brews!
Name Style: Constructions to Consider
One of the key things to consider in a brand name for your product or company is its construction or style.
Review: 5 Star Cider Names
Sipping a glass of deliciously cooling cider is a great fall tradition. Here we explore some of its more ingenious brand names.
The Music of Words
A popular approach to naming is to consider phonetic finesse; ways the very sound of a word can suggest meaning.
Further Out and Deeper In: Why Generative AI Struggles with Brand Naming
A challenging aspect of branding, naming has scope for disruption. Could AI help?
Review: 5 Star Fashion Names
The tradition of a designer using their own name for their company still runs strong; however it’s not the only approach.
Building Trust in a Trustless Currency: The Power of Brand Naming
How do you choose a stand-out crypto name that also engenders trust?
Getting Clear(er) on Trademarking
In trademark law, a business’s trademark (the identifying name word, symbol or design) is known as the mark.
Review: 5 Star Ad Tech Names
Advertising has gone beyond traditional avenues. Digital ad tech has opened up new avenues for better audience reach.
The Principles of App Naming
With so many mobile apps on the market, good names make a difference. Here are 5 naming tips to make yours stand out.
An Approach to Global Trademark Clearance and Registration
Find out why the trademarking process is a challenging area of brand naming.
5 Keys to Compelling Copy
Although they serve very different purposes, both literary and brand writing nevertheless share many similarities.
Pros & Cons of gTLDs
With 1 billion registered domains, the internet is crowded place. Why and how is registering a new domain so challenging?
3 Tips for Business Naming
Great company names should capture key attributes, roll off the tongue, and trigger terrific stories.
Coworking Naming Trends
With well over 2,000 coworking spaces and new ones springing up, owners need to think hard about coworking space names.
Naming Heat Waves: Raising Awareness and Fostering Engagement
Can appropriately naming heatwaves raise awareness of climate crisis?
The Manifest Recognizes River + Wolf As New York City’s Top Naming Agency
Our global naming agency has been named as one of NYC’s top B2B service providers.
Five Star Brand Renaming
There are several reasons for renaming your brand. We cast an expert eye over companies’ 5-star renaming.
Review: 5 Star Story Names
Through effective storytelling you can create authentic connections with your customers and transform your brand.
Review: Five Star App Names
Occasionally, we like to act as name curators, showcasing great marks in various industries. This month we focus on apps.
River + Wolf Wins Clutch Global Award
Developing strong names that will clear trademark is not easy, so we are incredibly pleased to receive a Clutch Global Award!
How to Name a Medical Device
Medical device names and trademarks have great power but the options for names can be limited.
River + Wolf Ranked as Leader in Clutch’s Brand Naming Matrix
Clutch has recognized R+W as a leader in the field of brand and product naming.
River + Wolf is a 2018 Global Leader in Naming
Clutch has once again recognized River + Wolf as a Global Leader in naming agencies!
Clutch Announces Global Leaders 2017 – River + Wolf is a Top Naming Agency
Clutch rank River + Wolf one of the top naming agencies worldwide.
The Tone of the MTA’s “Courtesy Counts” campaign
We look at how the tone of voice for NYC’s “Courtesy Counts” transport campaign has been crucial to its success.
Microsoft’s Suite Spot
Microsoft’s Office suite is such a part of everyday life, it’s hard to imagine its programs were once in search of memorable names.
Hospital Naming Trends
In the past three years, nearly 100 healthcare institutions have decided to rebrand under a new name. We examine why this might be.
Top Naming Agency – Featured in Clutch
As a top naming agency, we believe in the power of words, and we’re so proud of the extremely kind words clients have left us on Clutch.
Storytelling Takeaways from Two Giants
Brand storytelling is the key to your company being heard. From naming to content, the story guides stakeholders to truly buy into your vision.
Moonshot: A Wondrous Word
One of the most enjoyable tasks of brand name development is researching multiple disciplines in search of words and concepts; Moonshot is a favorite.
Names Get Political
The 2016 presidential race is lacking in many things, but name-calling is not one of them. We investigate the political mud-slinging.
How Brands Are Using Books As Messaging
Books are being used as part of the branding message at top high street stores. We examine this literature-themed branding.