March is International Women’s Month, so we’re dedicating this edition of Names of Distinction (NOD) to women’s co-working spaces.
Pros & Cons of gTLDs
With 1 billion registered domains, the internet is very crowded place. We examine how and why registering a new domain can be so challenging.
Review: 5 Star Fragrance Names
We look at a selection of superb examples of largely niche fragrance names, and provide a peek into the intriguing world of fragance naming.
Review: 5 Star Cosmetic Names
Cosmetic naming is a holy grail for naming experts. These ones are exceptional, and demonstrate how to stand out in a crowded industry.
Wine Names Get Wild
The Millennial Generation has come of age, and the wine industry has taken note. Here we consider the implications of product naming in this industry.
An Approach to Global Trademark Clearance and Registration
The trademarking process is one of the more challenging areas of brand naming. Find out why here.
Review: 5 Star Non-Profit Names
The name of your non-profit organization is crucial. It is the heart of your brand, the start of your story. Take a look at these inspiring names.
Review: 5 Star Coffee/Tea Names
A cup of something hot and comforting is an easy way to keep November’s chills at bay. Here’s a selection of deliciously imaginative brews to check out.
5 Keys to Compelling Copy
Although they serve very different purposes, both literary and brand writing neverthless share many similarities. Read on to find out why.
The Manifest Recognizes River + Wolf As New York City’s Top Naming Agency
Read why we’re thrilled that our global naming agency has been named as one of NYC’s top B2B service providers.
Five Star Brand Renaming
There are several reasons for renaming your company or product. Brand naming experts River + Wolf look at companies whose renaming was truly five star.
Review: 5 Star Ad Tech Names
Advertising has now gone beyond the traditional avenues. Digital ad tech has opened up exciting new avenues for more effective audience reach.
3 Tips for Business Naming
Great company names should capture key attributes, roll off the tongue, and trigger terrific stories. These tips will get your brand naming on the right track.
Coworking Naming Trends
With well over 2,000 existing coworking spaces and new ones springing up daily, owners need to think hard about coworking space names and naming.
The 4Cs: A Product Naming Strategy
Like cakes, names are built from multiple ingredients. At River + Wolf, we call them the 4 Cs: character, communication, construction, and continuum.
Review: 5 Star Fashion Names
The tradition of a designer using their own name for their company still runs strong; however it’s not the only approach.
Review: 5 Star Travel Names
June kicks off the season of travel and relaxation. We look at some of the more creative vacation and leisure names.
Review: 5 Star Wine Names
How do wines get their often exotic, sometimes unusual, names? We look into what makes a great wine name.
Review: 5 Star Story Names
Through effective storytelling you can create authentic connections with your customers and transform your brand. We explain how.
Review: 5 Star Cider Names
Sipping a glass of deliciously cooling cider is one of the great fall traditions. Here we explore some of its more ingenious brand names.
Getting Clear(er) on Trademarking
In trademark law, a business’s trademark (the name word, symbol or design that identifies the business, product or service) is known as the mark.
Name Style: Constructions to Consider
One of the key things to consider in a brand name for your product or company is its construction or style. We share our insight as to why.
Review: 5 Star Personal Care Names
This month we feature a collection of exciting personal care company and product names, and reveal what makes them exceptional.
Review: Five Star App Names
Every so often, we like to act as name curators, selecting and showcasing great marks in various industries. This month we turn our attention to apps.
The Music of Words
A popular approach to naming is to consider phonetic finesse; the different ways in which the very sound of a word can suggest meaning.
Review: 5 Star A.I. Names
Artificial Intelligence (AI) is an area of the tech industry that’s in full bloom, and can be found practically everywhere, and in every industry.
River + Wolf Wins Clutch Global Award
Developing strong names that will clear trademark is not an easy task, so we are incredibly pleased to receive a Clutch Global Award for our work!
How to Name a Medical Device
Medical device names and trademarks have great power but the options for names can be limited. Here are some tips for naming medical devices.
River + Wolf Ranked as Leader in Clutch’s Brand Naming Matrix
We’re delighted to announce that we’ve been recognised by Clutch as a leader in the field of brand and product naming.
The Principles of App Naming
With so many mobile apps on the market, a good name can make a difference. Here are 5 tips for naming apps to make your creations stand out.
River + Wolf is a 2018 Global Leader in Naming
We are thrilled to be selected by Clutch as one of its Global Leaders in naming agencies!
Clutch Announces Global Leaders 2017 – River + Wolf is a Top Naming Agency
In their first-ever global report, Clutch has declared River + Wolf one of the top naming agencies worldwide.
Hospital Naming Trends
In the past three years, nearly 100 healthcare institutions have decided to rebrand under a new name. We examine why this might be.
The Tone of the MTA’s “Courtesy Counts” campaign
We look at how the tone of voice for NYC’s “Courtesy Counts” transport campaign has been crucial to its success.
Microsoft’s Suite Spot
Microsoft’s Office suite is such a part of everyday life, it’s hard to imagine its programs were once in search of memorable names.
Top Naming Agency – Featured in Clutch
As a top naming agency, we believe in the power of words, and we’re so proud of the the extremely kind words clients have left us on Clutch.
Storytelling Takeaways from Two Giants
Brand storytelling is the key to your company being heard. From naming to content, the story guides stakeholders to truly buy into your vision.
Brand Storytelling: Behind the Buzz
Your brand is nothing without a good story. Whether it’s your company branding or your content, your story brings abstract ideas to life.
Moonshot: A Wondrous Word
One of the most enjoyable tasks of brand name development is researching multiple disciplines in search of words and concepts; Moonshot is a favorite.
Names Get Political
The 2016 presidential race is lacking in many things, but name-calling is not one of them. We investigate the political mud-slinging.
How Brands Are Using Books As Messaging
Books are being used as part of the branding message at top high street stores. We examine this literature-themed branding.
