Osena
Chris Allen and Vincente Surraco were two founders in need of a name for their newly developed coconut water cocktail. Given the solid thinking they’d done on the brand along with their openness to a variety of name constructions, we eagerly climbed on board. After one round, a raft of names rose to the top, including Island Snow, 72 & Sunny, and Lunar Chill. Ultimately, however, the founders opted for Osena. With its elegant tonality and nod to water through the onset letter “O” (phonetically suggesting water in French) plus the Latin word for senses, the name hit the spot.
Partner: cba
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