Artist21
In 2017, Arts Dean Susan Dean, Susan Solt spearheaded a new Creative Entrepreneurship Initiative at UC Santa Cruz. The goal of the initiative is to provide student artists with courses, lectures, and internships that help them imagine new and different ways of working as artists in the 21st century.
As a university-based initiative, the name could not sound overly branded. At the same time, it needed to have a touch of style. In addition to referencing the initiative’s core mission—how to thrive as an artist in the 21st century—the name put the emphasis where it belonged—on the artist.
Other Projects
Consumer Packaged Goods
E-Commerce/B2B
Education
Electronics/Communications
Fashion/Beauty
Financial/Real Estate
Food/Beverage
Healthcare/Medical/Pharma
Lifestyle/Media
Non-Profits
Technology/Software
Wine/Spirits