Peakpoint Press
Business Books
Brandline Name
Peakpoint Press

Skyhorse Publishing came to River + Wolf in search of a name for their soon-to-launch business imprint, focused on ideas that readers need to succeed in the workplace, grow in their personal lives, and better navigate the world around them. The client preferred real words that directly suggested achievement and expertise. Peakpoint, with its appealing alliteration, fit the bill. "Peak" played to reaching personal or professional heights, whereas "point", as a verb, suggested expert authors pointing the way. It also captured the idea of giving force or emphasis to words or actions.

Other Projects

River + Wolf's team includes professional writers so naming a new publishing imprint was a sweet spot for us. Michael Campbell, the Senior Editor at Skyhorse Publishing, was open to all kind of creative directions. This always leads to strong name options.