Midnight Saber
ULTRA PREMIUM
VODKA
Midnight Saber
Ultra Premium
Vodka
Midnight Saber
Belvedere had created a new ultra-premium vodka that needed an ultra-premium name. Above all, the name for this black coated bottle with laser cut text and graphics needed to be evocative, mysterious, and imagistic. River + Wolf generated hundreds of names, among them Cut Diamond, Midnight Walk, Swordplay, and Dark Zable (the Polish word for saber). After a little mixing and matching, the team at Belvedere repurposed our names into Midnight Saber.

While the River + Wolf naming process usually ends up with a name created by River + Wolf, it sometimes prompts clients into their own imaginative flights. We love it when the in-house marketing colleagues get so inspired that they shift from managers of the creative process to active participants.

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