Founded in the 1980s, the Spectranetics Corporation markets the only Excimer Laser System approved in North America, Europe, and Japan for minimally invasive interventional procedures within the cardiovascular system. With its memorable assonance and alliteration, and capture of the product’s top two communications—precise control to reduce the force for safe lead extraction with the added benefit of illumination.Agency Partner: Namebase
It is always satisfying to name much needed tools that improve lives. The Spectranetics team was very supportive during the name development process. This led to many simple, but strong candidates.