Rising Sun
SUSHI
FOOD NAME
Rising Sun
SUSHI
FOOD NAME
Rising Sun
Schwan’s Food Service had created a line of frozen seafood and vegetable rolls for school cafeterias. To appeal to their youthful market, they wanted a friendly, but not overly cutesy name. We found our inspiration in the ideogram for Japan, an image generally translated as sun-origin. Along with creating a strong and positive visual, Rising Sun rolls the product’s cultural heritage and freshness into one, bite-sized name.

Rising Sun develops nutritious healthy options for school cafeterias in line with what kids love to eat. To that end, they’ve created a line of frozen seafood and vegetable rolls that provide students with fresh and yummy meals.

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