AMPERSAND
AD TECHNOLOGY
COMPANY
Ampersand
AD TECHNOLOGY
COMPANY
Ampersand
NCC Media, a sales consortium owned by Comcast, Cox and Charter, needed a new name to reflect their evolution into a data-driven linear TV platform that collects and anonymizes data to better target ads to viewership. The name needed to speak to the concept of connecting brands to audiences across the entire viewing experience. Ampersand immediately conveys “the power of and”. And that was just right for this dynamic and media technology company.

Rebrands are never easy, but the Ampersand (formerly NCC Media) team made it a pleasure. Everyone rallied around the project and demonstrated an openness to a whole range of ideas, from natural English to invented words.

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