Tri Arc
Tri Arc
Real Estate
Company Name
Tri Arc
Co-founder Joseph Bramante came to us with two requirements for re-branding his full-service, multifamily real estate company: develop a name that comfortably fit within the industry’s conservative tone and played to the firm’s three core investments. The name needed to be friendly in tone, but strong enough to reflect a company with over $40 million dollars in assets. TriArc Properties emerged during the second round of naming. The use of “arc” suggested connection and support whereas “3” spoke to the firm’s emphasis on core-plus, value-add, and opportunistic investments.
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Real estate and finance are an extremely crowded trademark class, so finding names with acceptable levels of risk is always a challenge. Joseph Bramante, a co-founder of TriArc Properties, made our job much easier as he remained open throughout the process.