The NEC Corporation’s new push-to-talk work phone had to convey durability, dependability, and outdoor usage. However, given its executive buyers, they wanted the name to be slightly more refined sounding than the tough-as-nails marks common in this space. Terrain covers a lot of ground. With its French roots, it hints at style while its primary meaning—a piece of land with military advantages—implies ruggedness and the great outdoors.Agency partner: Namebase
It was an intriguing assignment to come up with a name that would appeal to both workers in the field and C-Suite Executive. The name needed to be strong and elegant. Happily, the NEC marketing team liked many names, among them Terrain.