Terrain
MOBILE
PHONE
Terrain
MOBILE
PHONE
Terrain

The NEC Corporation’s new push-to-talk work phone had to convey durability, dependability, and outdoor usage. However, given its executive buyers, they wanted the name to be slightly more refined sounding than the tough-as-nails marks common in this space. Terrain covers a lot of ground. With its French roots, it hints at style while its primary meaning—a piece of land with military advantages—implies ruggedness and the great outdoors.

Agency partner: Namebase

It was an intriguing assignment to come up with a name that would appeal to both workers in the field and C-Suite Executive. The name needed to be strong and elegant. Happily, the NEC marketing team liked many names, among them Terrain.

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