ResQ
Bayer’s Animal Health Division’s pet-tracking chip featured an ISO scanning device that helped re-unite lost animals with their owners. To find a name for this useful tool, we worked with a wide range of name constructions and personalities. The search ended when we found Rescue, a mark in total synch with the product’s purpose. We then replaced the final syllable with the capital letter "Q" and in one stroke, ended up with a happily ever-after naming tail and tale.
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Consumer Packaged Goods
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