20 Squares
20 Squares
Company Name
20 Squares
Frances Miaetta came to River + Wolf needing a re-brand for his consulting firm that helps clients refashion their businesses through game design insights. Digging deep into game theory and games history, we eventually unearthed the ancient Egyptian board game 20 Squares. Not only is it one the world’s oldest and most brilliant games, but as an alphanumeric name, it felt crisp, contemporary, and possessed great brand storytelling potential.
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One of the joys of naming is you get to delve into fields or industries you may otherwise have no occasion or reason to enter into. While game names have always been of interest, learning about their history proved equally engaging. And just as intriguing was France’s use of game design as a teaching tool for business planning.