Ghostery is a browser extension that makes the web browsing experience faster, cleaner and safer. For their latest product - an anti-tracking application and privacy protection that intercepts and blocks invisible third-party trackers across all of a user’s devices - the team sought a name that paired well with the playful, yet elegant personality of Ghostery. After exploring names that conveyed making threats visible such as Iris, Telescope, and Lookout, the team landed on Ghostery Dawn, playing to software’s early threat-detection ability to identify the culprits prior to hitting your desktop.