Ghostery Dawn
Tracking Software
Product Name
Ghostery Dawn
Ghostery is a browser extension that makes the web browsing experience faster, cleaner and safer. For their latest product - an anti-tracking application and privacy protection that intercepts and blocks invisible third-party trackers across all of a user’s devices - the team sought a name that paired well with the playful, yet elegant personality of Ghostery. After exploring names that conveyed making threats visible such as Iris, Telescope, and Lookout, the team landed on Ghostery Dawn, playing to software’s early threat-detection ability to identify the culprits prior to hitting your desktop.
Other Projects

The Ghostery team did an amazing job of introducing their new product - from a fun and creative video to its launch on Halloween. In fact, River + Wolf was so bewitched by Ghostery Dawn, that we signed up for the application ourselves.