Ghostery is a browser extension that makes the web browsing experience faster, cleaner and safer. For their latest product—an anti-tracking application and privacy protection that intercepts and blocks invisible third-party trackers across all of a user’s devices--the team sought a name that paired well with the playful, yet elegant personality of Ghostery. After exploring names that conveyed making threats visible such as Iris, Telescope, and Lookout, along with names playing to invisibility such as Whiteout, Blizzard, and Undercover, Ghostery Midnight, with its suggestion of an all-pervasive, sweeping darkness, floated to the top.