Ghostery Midnight
Tracking Software
Product Name
Ghostery Midnight
Ghostery is a browser extension that makes the web browsing experience faster, cleaner and safer. For their latest product—an anti-tracking application and privacy protection that intercepts and blocks invisible third-party trackers across all of a user’s devices--the team sought a name that paired well with the playful, yet elegant personality of Ghostery. After exploring names that conveyed making threats visible such as Iris, Telescope, and Lookout, along with names playing to invisibility such as Whiteout, Blizzard, and Undercover, Ghostery Midnight, with its suggestion of an all-pervasive, sweeping darkness, floated to the top.
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The Ghostery team did an amazing job of introducing their new product--from a fun and creative video to its launch on Halloween. In fact, River + Wolf was so bewitched by Ghostery Midnight, that we signed up for the application ourselves.