Harman Kardon needed a name for their new premium voice-activated speaker powered by Amazon’s Alexa Voice Service. Above all, the name needed to convey the speaker’s ability to draw listeners into the aural experience. It also needed to follow the company’s preference for one-word English names like Onyx, Sabre, Soho, Invoke, and Esquire. Allure, a seductive yet elegant name that fulfilled all these interests, quickly rose to the top.Agency partner: Namebase
Not only are Harmon Kardon products first-rate in terms of sound, but they very appealing to the eye. The Allure Portable speaker was no exception. Its minimalist and striking design and deep, rich sound enthralled us both aurally and visually.