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UTMOST
MEDICAL DEVICE
COMPANY NAME
Atmost
Medical Device
Company Name
Utmost
A Taiwanese manufacturer came to River + Wolf in search of a name for their new company that designed and manufactured orthopedic supports, sports braces, shoes, and related goods. The name needed to work well both in the United States and European markets. The name we created, Utmost, maps to the company’s positioning—producing products of the highest quality that enable customers to reach their highest degree of freedom and mobility. Additionally, the name needed to work well on brandable sports items. The strong and snappy Utmost did just that.
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It is always a challenge to find direct, simple names that clear trademark and linguistic issues in global databases. Understanding this challenge, Joseph and his team were open to one-word English words that were less typical of the industry. This openness led to Utmost, a name at once familiar and unique.