MotoActiv
FITNESS
TRACKER
MotoActiv
FITNESS
TRACKER
MotoActiv

Motorola wanted a name for their fitness tracker, a device that planned workout regimes, generated personal goals, and analyzed performance outcomes online. The name needed to be short, punchy, and reasonably transparent. We hit our stride with MotoActv. Moto recalls the parent brand, along with motion and motivation. When fused with a truncated form of the word active, the name took off running.

Agency partner: Namebase

The MotoActiv smartwatch paved the way for similar devices like FitBit that appeared somewhat later on the scene. With its many features, among them a heart rate monitor, music, texts, wi-fi, clock, and weather reporter, this fitness tracker has it all.

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