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ENCHANT
SOUNDBAR
PRODUCT NAME
ENCHANT
SOUNDBAR
PRODUCT NAME
Enchant

Harman Kardon was in search of a name for the soundbar that provided full surround sound without the need for extra speakers or wires. Featuring MultiBeam, a technology that delivers an enhanced surround sound, the Soundbar is truly magical. With its built in HDMI connections, 4K compatibility, and Chromecast enabled, users can stream high-quality music from over 200 streaming services. The name perfectly complemented the company’s orientation for single, natural English names such as Onyx, Sabre, Soho, Invoke, Esquire, and Allure.

Partner: Namebase
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Single-word, natural English names can pose challenges for trademark clearance; very often they lead to "likelihood of confusion" objections from the trademark examiner. But if the mark is reasonably easy to change, or if a product may have a short shelf life, not trademarking a name is an option to consider. Given how perfectly the mark reflected the product's qualities and the company's naming traditions, Harmon Kardon wisely opted to go this route rather than reject a great name.