GalvanizeU
WOMEN’S
INITIATIVE
GalvanizeU
WOMEN’S
INITIATIVE
GalvanizeU
River + Wolf teamed up with esteemed colleagues, Catchword, to re-brand Unilever’s new initiative for women. And while not typical for competitors to work together, it proved a great experience for all. After two rounds of naming, GALvanizeU ignited the Unilever team. Embedding “gal” in the name addressed women without excluding men and the term captured the initiative's mission of firing up and energizing women to reach their highest potential.

Unilever’s goal is to make the company a top destination for women, and become gender balanced by 2017. As a woman-founded company, River + Wolf was thrilled to contribute to this welcome initiative.

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