Senhance
The medical technology company, TransEnterix, had a great product—the ALF-X surgical robot system. The existing name, however, did nothing for this revolutionary product. It felt cold to patients and conveyed nothing of the robot’s chief function that of enhancing the senses. Senhance, a word coined from “sen” for sensation and “enhance”, accomplished both these goals in one streamlined word with a very low trademark risk.
Partner: Irasema Design
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