TEMP PATROL
Mechanical Sensor
Product Name
Temp Patrol
Mechanical Sensor
Product Name
TempPatrol
IFD came to River + Wolf in need of a name for a new sensor that detects when the internal temperature of a distribution transformer rises to extreme levels. The new sensor fulfills this crucial task by creating a visual alert and calling attention to transformers operating beyond designated temperature ranges. As the IFD team was open to all kinds of names, we developed names inspired by mythological, all-seeing creatures to ones that more directly conveyed the sensor’s function. Ultimately, the team opted for TempPatrol, a name that captured the sensor’s core function in a fun and musically memorable way.

The IFD team was clear and concise in their directions for the naming project. This kind of clarity allowed River + Wolf to hit the mark in one round which led to a cost saving for the client. The IFD team also excelled in name selection: despite thoroughly assessing the pros and cons of each mark, they managed to avoid the trap of over-analysis.

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