Discover More
Discover More
Credit Card
Product Name
Discover More
Discover needed a name for its 5% cash back card. Discover More fit the bill, creating a strong call to action while announcing the card’s many benefits: more money back, more services, and more opportunities to pay back without accumulating further interest. We also named Open Road, a gas mileage.
Other Projects

We were very happy when Discover chose two names from our list for their cash back and gas card—Discover More and Open Road. In 2013, Discover followed decided to replace the Discover More Cash Back card with Discover It, a name that followed the guidelines we’d established for subsequent card naming.