Nestlé needed a name for their delicious yoghurt and fruit bar. After developing many names that pointed to creaminess and tartness of these frozen treats, we decided to focus on the bars’ superior flavour—flavor that really did beat out their competitors. Outshine felt just right. Not only did it suggest something that surpassed all the others, but it evoked the brightness and cheer of a sunny day.Agency partner: Namebase
One of the fun parts of naming is learning about delicious new products. And Nestlé’s new line of fruit and yogurt bars packed with real fruit, yogurt, veggies and juice proved mouth-watering indeed.