Janssen’s new initiative filled a need for patients and patient advocates coming together and discussing a wide variety of topics, from clinical trial design and advocacy to policy and disease management. The desired name needed to emphasize human connection and warmth without being sentimental. With its memorable alliteration and spot-on meaning, Valued Voices struck just the right note.Agency partner: JKDesign
We name all kinds of things, from tomorrow’s technology and yummy treats to fragrance, financial instruments, and fashion. Whatever the industry, it is always a rewarding experience. But we are also grateful when we have the chance to apply our naming talents to services whose main goal is to support the most fragile among us.