Kate and Luke Nicholson founded OB Designs in 2008 in Byron Bay, a coastal town in Australia. Drawing inspiration from their three children and the region around them, their initially small enterprise evolved over the years into an internationally recognized brand carried by more than 1,000 independent retailers in over 14 countries. As the company had recently expanded to the US and were approaching their 15th anniversary, they were in search of new web copy, a new name story, a tagline, and logo to better reflect their high-quality, environmentally friendly accessories and toys. Working closely with the founders, River + Wolf redid much of the website, created a new logo, and developed a tagline to better reflect the company's personality.
Kate and Luke had bootstrapped their way into an internationally recognized premium toy brand and though recession talk fills today's news, they wisely knew it would be a smart move to refresh their verbal and visual assets to better reflect their brand's current status.