In 2023, a cutting-edge tech startup hailing from Dubai, sought the creative expertise of River + Wolf. Their mission? To christen their revolutionary app, one that promised on-demand access to private jets. The challenge was clear: create a name that was succinct and conveyed a premium aura. Moreover, with a global reach in mind, it had to be effortlessly spoken and spelled.

River + Wolf embarked on a journey of exploration, developing a vast number of naming possibilities that played to various themes, ranging from accessibility to wanderlust. After a rigorous selection process, "Yond", a truncation of "Yonder," emerged as the chosen moniker.

The name took flight when our design partner crafted a logo that expressed luxury and immediacy. And when we developed the tagline, "jets on request", that name really took off!

Design Partner: IrasemaStudio