Entrepreneurs Cindy Kim and Matt Maroone came to River + Wolf in need of a name for their upcoming facial bar. But while they liked the “stickiness” of competitor names such as Skin Laundry and Face Haus, they wanted a name that would better reflect their more premium brand. Silver Mirror straddled the fine line between sticky and elegant.
Silver Mirror’s highly-specialized, results-driven facial treatments are based on a simple philosophy: great skin takes consistent upkeep. Silver Mirror really does produce maximal results in minimal time.