Sum
The Iowa-based office furniture manufacturer, Allsteel, sought a collection of names for a line of chairs. To match the sleek designs, they requested natural language only--no morphemic mash-ups or other fanciful constructions. After weeks of naming, Clarity, Acuity, Relate, and Sum rolled into place. Like the chairs themselves, these streamlined marks will never go out of style.
Other Projects
Consumer Packaged Goods
E-Commerce/B2B
Education
Electronics/Communications
Fashion/Beauty
Financial/Real Estate
Food/Beverage
Healthcare/Medical/Pharma
Lifestyle/Media
Non-Profits
Technology/Software
Wine/Spirits