Goodness Glows
Burt’s Bees needed a name for it soon-to-launch, 98.9% natural, liquid makeup that leaves skin smoother and more radiant with a natural finish that's never heavy or greasy. Beyond suggesting moisture and radiance, the name had to complement the company’s plain and simple tone of voice. Goodness Glows, the final name chosen from the hundreds of candidates developed, suggested beauty inside and out. With its direct message and memorable music, the name was an instant winner.
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