Bluefinch, the name developed for Steven Cayre’s real estate investment platform, worked on many levels. The bird’s habit of repurposing old nests complemented his belief that ecological sensitivity should be at the heart of every real estate enterprise. The bright blue feathers and yellow beak gave the name a light-hearted feel, a welcome departure from the serious or heavy tonalities of many real estate investment firms.Partner: Irasema Design
When naming for a solopreneur, the founder’s personal passions and history can provide rich fodder for inspiration. Steven Cayre’s love of nature led us to Bluefinch, a bird whose habits matched his core beliefs.