Bluefinch
REAL ESTATE
COMPANY NAME
Bluefinch
REAL ESTATE
COMPANY NAME
Bluefinch

Bluefinch, the name developed for Steven Cayre’s real estate investment platform, worked on many levels. The bird’s habit of repurposing old nests complemented his belief that ecological sensitivity should be at the heart of every real estate enterprise. The bright blue feathers and yellow beak gave the name a light-hearted feel, a welcome departure from the serious or heavy tonalities of many real estate investment firms.

Design partner: IrasemaDesignStudio

When naming for a solopreneur, the founder’s personal passions and history can provide rich fodder for inspiration. Steven Cayre’s love of nature led us to Bluefinch, a bird whose habits matched his core beliefs.

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