BEYOND GOOD
CHOCOLATE BRAND
COMPANY NAME
Beyond Good
Chocolate Brand
Company Name
Beyond Good
The Direct Trade chocolate company formerly known as Madécasse came to River + Wolf in search of a new name that was easier to say and spell. Additionally, the company’s current name—the old French word for Madagascar—did not capture the company’s ethos. After exploring a whole range of ideas, we zeroed in on the idea of focusing on the delicious taste and quality of the chocolate plus the exceptionally fine working conditions and wages the company provided for its Malagasy farmer partners. Beyond Good hit the sweet spot, checking both boxes.
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The Beyond Good team, whom were incredibly thoughtful, intelligent, and kind. We believe the new name honors the company’s purpose and ethos, as well as the taste of its chocolate, which truly is beyond good—just ask anyone in our office.

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