Art & Logic
Fashion
Bags
Art & Logic
Fashion
Bags
Art & Logic
A Singapore fashion manufacturer hired us to name their new brand line of purses and totes. We explored multiple naming routes, including heritage, handcrafted, and simplicity. Early on in the process, it became clear that it was crucial for the name to conjure up images associated with the product’ visual strength and utilitarian use. This led to Art + Logic, a name composed of two words that, without much mental struggle, simultaneously cue to form and function.

The owners of Synthesis Direct LLC were very open to all styles of naming, from the highly allusive to the suggestive. This, combined with the beauty, craft, and high functionality of their products, proved a great inspiration for the River + Wolf naming team.

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