Abe Tatar, the founder of Demira Gate, an advisory and investment firm for ultra-high net worth individuals and families, returned to River + Wolf for his new idea: a short publication featuring social bulletins with insider information useful to ultra high net worth investors. Each posting would focus on one idea only. The word “summa”, an archaic noun meaning the summary of a subject when paired with the word “point”, immediately conveyed the idea of succinctly summing up information.Partner: Irasema Design
As an extremely crowded trademark class, financial naming is always a challenge. Abe Tatar, the founder of Demira Gate and Summa Point made the process a pleasure as he enthusiastically embraced all kinds of naming styles and constructions—from the conservative to the cutting-edge.